|
| Writer, editor, communications pro |
| Books & Magazines : Audio Books |
| 03/15/06 |
Contact me today to help you reach your communication objectives! You can count on me for the marketing, editorial, creative and other communication services you need. I'll hit the ground running to deliver the results you want -- on target, on time, with a smile.
You'll get the full advantage of my more than 10 years of experience with clients ranging from high-tech startups and small publishers to the United Nations and Fortune 500 companies. My work has earned referrals, job offers, kudos and awards. As a manager I've led creative, editorial and sales teams to success.... What can I do for you?
Here's a partial list of my services:
* COPYWRITING:
- Brochures and leaflets
- Data sheets
- White papers
- Executive overviews
- Annual reports
- Ads
- Catalogs
- Web/Online copy
- Direct mail
- Fax blasts
- Sales letters and emails
- Newsletters
- Investor communications
- Multimedia presentations
* OTHER WRITING AND CREATIVE SERVICES:
- Articles and reports
- Online, audio and hardcopy learning, e.g., instructional design
- Website planning, structure
- Books
- Creative/Editorial team management
- Travel features
- Speeches
- Press releases
- Names, descriptors and taglines
- Refinement of editorial, creative, production processes
- Project management
* EDITING:
- Developmental editing
- Copy editing
- Establishing editorial standards
- Enforcement of consistent style, messaging, tone
* CREATIVE AND STRATEGIC SERVICES:
- Clarification of goals and objectives
- Corporate identity
- Branding
- Marketing strategy
My resume:
Heidi Laura Craig
415 676 7740
heidilcraig@gmail.com
*** Professional Experience ***
November 2005 – Present Copywriter, Editor, Communications Strategist
• Stanford/VA Medical, Palo Alto, USA: Have been editing a 350-page technical manual, and steering the editorial process.
• Selectica, San Jose, USA: Wrote two whitepapers, highlighting Selectica’s contract management solution for hospitals.
• San Francisco Exchange Company (SFX), San Francisco, USA: Wrote collateral to win new travel industry partners.
May 2001 – July 2005 Copywriter, Editor, Communications Strategist
The United Nations (UN), Rome, Italy
I held constant writing and communications consulting contracts with the UN’s three main entities in Rome. I would often be called upon to make technical or highly complex subjects an intelligible, pleasurable read for lay audiences. At both IFAD and FAO, I devised strategy and wrote communications to warm thousands of staff to the UN’s unpopular new Oracle ERP system.
• Food and Agriculture Organization of the United Nations (FAO):
- Composed marketing materials, grant requests, books and internal communications such as newsletters.
- Wrote articles, analyses, press releases and multimedia scripts.
- Architected and wrote website content.
- Edited, developed and rewrote existing copy.
- Provided communications strategy and message planning.
- Carried out creative concepting.
- Led creative teams.
• The United Nations’ International Fund for Agricultural Development (IFAD):
- Wrote articles, analyses, press releases and marketing materials.
- Architected and wrote website content.
- Edited, developed and rewrote existing copy.
- Liaised with press, diplomats and IFAD members.
- Provided communications strategy and message planning.
• World Food Programme (WFP):
- Composed a newsletter.
- Architected and wrote website copy.
- Edited, developed and rewrote existing copy.
Other clients
• ICM S.A. (Mediaworx, Ltd), Athens, Greece: Provided ongoing corporate ID and communications consulting to the senior management of this marketing firm that specializes in dynamic signage.
• Communications, Rome, Italy: Wrote student-oriented, easy-to-absorb online course content.
• Tor Vergata, University of Rome, Rome, Italy: Revised highly technical scientific articles for journal publication.
• GF Studio, Rome, Italy: Translated/Revised economic and political newswire items for Agenzia Giornalistica Italiana.
• Online Environs, San Francisco, USA: Established voice and wrote marketing copy for Prism Partners’ website.
July 2000 – May 2001 Instructional Designer, Communications Consultant
DigitalThink (DT), San Francisco, USA
I won kudos and awards for excellence in the planning, development and execution of communication and training strategies that furthered the goals of DT clients. I worked independently and with teams and individuals from DT’s instructional and web design departments and from DT client companies including EDS, Circuit City, Adobe Systems and Charles Schwab. I improved DT’s efficacy by conceiving of and creating a development tool DT (Convergys) continues to use and counts among its “best practices”.
October 1998 – May 2000 General Manager, Vice President, Creative/Editorial Head
Gyrographic Communications (Gyro), San Francisco, USA
I founded and managed Gyro’s San Francisco branch. To start up this marketing and communications agency, I did everything from staffing and promoting Gyro-SF to advancing the communication strategies of its mostly high-tech clientele, which included:
• Oracle: Contributed to the conception of a communication system to promote the iSolutions sub-brand. Hired and managed freelance copywriters. Concepted, wrote, developed and edited copy.
• Network Associates (NAI): Collaborated with NAI’s international marketing management to formulate a corporate identity system that spanned across the company’s four divisions to promote one clear NAI brand. Hired and managed freelance copywriters. Concepted, wrote, developed and edited copy.
• Sun: Managed and helped execute the delivery of marketing guidelines and materials tailored to specific purposes and audiences. Hired and managed freelance copywriters. Wrote, developed and edited copy.
August 1996 – November 1998 Communications and Editorial Consultant
Silicon Graphics, Greenline Publications, Beyond Spin, Tucker-Cameron and others, San Francisco Bay Area, USA
• Silicon Graphics (SGI): Wrote intranet communications that fostered a sense of community among SGI’s 10,000 employees.
• Greenline Publications: Served as managing and contributing editor for two internationally distributed travel books. Wrote book proposals; established writer guidelines; recruited, hired and managed writers (up to ten at a time); developmentally edited contributions; researched several hundred travel destinations; translated as needed: and wrote most of both books.
• Beyond Spin: Was managing editor and ghostwriter for this successful corporate communications book.
• Catapult Partners: Composed press releases for high-tech clients, such as Nvidia and TSMC.
• Tucker-Cameron: Identified this fulfillment house’s marketing objectives; developed marketing tone; wrote collateral copy.
• Metaphor Name Consultants: Coined names, descriptors and taglines for Metaphor’s clients.
• Ernst & Young: Wrote articles for Entrepreneur of the Year magazine.
May 1995 – September 1996 Senior Office Manager
Iris Financial Engineering and Systems, San Francisco, USA
I managed the hub office for this high-tech firm of 60 staff. I wrote the company procedural manual; managed accounts payable, and the general account, company files and financial databases; translated articles; and planned and coordinated company events.
August 1993 – October 1995 General Manager, Public Relations Manager
Frascati Restaurant, San Francisco, USA
As manger of PR and a fine-dining restaurant, I composed press releases and promotional correspondence; generated publicity; kept daily and monthly financial reports; controlled stock and accounts payable; planned and coordinated employee, client and publicity events; and managed a staff of nine.
April 1993 – October 1993 Writer, Editor
Random House (New York), Berkeley, USA
I wrote original text for the internationally distributed first-edition of The Berkeley Guides Italy on the Loose, 1995. My chapters covered Rome, the region of Lazio, the Amalfi Coast and the Bay of Naples. I also edited pre-galley copy for the publisher.
July 1987 – May 1993 General Manager
Charles Gatto Boutique, San Francisco, USA
Under my management, my shop of six staff consistently outsold the six other high-end Charles Gatto boutiques, and I would sell more than any of the other approx. 40 salespeople in the company. I helped increase sales for the chain as a whole by developing and rolling out effective service practices and a customer-oriented employee-training program. My duties included generating and filing sales and other financial reports, organizing company-wide events, and purchasing stock for resale.
** University Degree **
1994, UC Berkeley Bachelor of Arts degree with majors in Spanish and Portuguese
** Post-Graduate Development **
• Completed Symbolic Deductive Logic and Advanced Rhetorical Writing at UC Berkeley.
• Attended Editing X405 and Technical Writing X465 at UC Berkeley Extension.
• Led an ongoing, collective writers’ workshop in San Francisco.
• Participated in an intensive weeklong writers’ conference at The Book Passage, Corte Madera.
• Attended Edward Tufte seminar, “Presenting Information”.
• Took post-graduate communication courses at the Fondazione Italiana Gestalt.
** Publications **
• Integrated Watershed Management: Securing Tomorrow’s Resources Today (United Nations, FAO, 2005; ghostwriter)
• Africa’s Forests: A 2020 View (United Nations, FAO, 2003; ghostwriter)
• Beyond Spin (Jossey-Bass Publishers, 1999; contributor/ghostwriter, managing editor)
• Funseeker’s – International (Greenline Publications, 1999; chapters, managing editor)
• Funseeker’s – North America (Greenline Publications, 1998; chapters, managing editor)
• Italy on the Loose, 1995 (Random House, 1995; chapters)
** Languages **
English Excellent (mother tongue)
Spanish Very good
Italian Very good
Portuguese Fair
French Slight
** Computer Skills **
• Extensive experience on PC and Mac platforms; use of high-end UNIX environments and workstations.
• Skilled using Microsoft Office (Word, Excel, PowerPoint, Internet Explorer, Outlook), Adobe Acrobat (Reader and Distiller), InDesign, FrameMaker, PhotoShop, FileMaker, Quark Xpress, Netscape and the FAO New Intranet publishing tools.
• Basic HTML knowledge.
Keywords: write, writing, author, copywrite, copywriting, edit, communications, advertising, marketing, high tech, medical, health, PR, public relations, press releases, white papaer, brochure, collateral, flyer, direct, mail, blast, email, newsletter, report, blog, journalism, journalist, article, analysis, analyses, news, speech, multimedia, text, content, produce, creative, name, naming, tagline, headline, descriptor, branding, standards, consistent, consistency, style, voice, tone, identity, instructional design, training, script, audio, technology, healthcare
|
|
