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| Talented and Motivated Product Marketing Manager (los gatos) |
| Cars & Trucks, Etc. : Bicycles |
| 03/15/06 |
Bryan L. Ward
347 Massol Ave. #603
(408) 489-2599
Los Gatos, CA 95030
SUMMARY
Marketing Manager with 9+ years operational experience, and an MBA from Leavey School of Business. Proficient in marketing program design, go-to-market strategies, and channel development. Experience working in high-tech, software, and consumer product companies.
EXPERIENCE
June 2004 - RUBICON CONSULTING, INC. Los Gatos, CA
November 2005
Go-To-Market consulting firm serving high-tech clients, including: Adobe Systems, Pinnacle Systems, and Autodesk .
Market Analyst
Product Marketing
Conducted primary and secondary research in a new Adobe B2B server related market resulting in the realization of a $15,000,000 opportunity in the 1st year. Co-developed diagnostics, drove qualitative research, and rolled up findings, insights, and recommendations. VP approved plan.
Collaborated with Adobe corporate marketing to develop master brief messaging document to detail B2C program strategy. Supported the creation of creative by 3 agencies.
Developed and executed market sizing research across 6 European countries for Adobe resulting in a focused go-to-market strategy aimed at the B2B / B2C education software market.
Discovery and funding of a $22,000,000 upside opportunity by performing a comprehensive 3-year internal review and audit across Adobe regional business units. Mined data and identified the meaning and implications of the analysis. CEO approved plan.
Integral member of strategic marketing team that discovered and validated a B2B/B2C education market opportunity for Pinnacle Software (~$30M annually). Board approved plan.
Developed strategic documents for Adobe Executive Team review and program signoff, designed to provide company a $45,000,000 growth plan in 3 years. Involved communications of key recommendations including product selection, pricing, channel, and promotions strategies.
Provided analysis, insights, and consultation to high-tech clients to provide marketing plans that expanded product lines, and segmented customer base to redefine future product offers.
Capable of driving at strategic and operational levels of marketing with 1-3 year horizon and impact.
Marketing Communications
Responsible for the creation of all client-facing Web, email and print copy for Rubicon.
2001 – 2002 WYLDFYRE TECHNOLOGIES Campbell, CA
Premier provider of technology solutions for the Real Estate Industry.
Product Manager
Product Marketing
Organized and implemented focus groups of 30+ people to determine customer and market needs with various Multiple Listing Services nationwide.
Product Management
Worked closely with sales team to effectively understand and communicate customer needs to engineering.
Responsible for development of web-based applications, which allowed real estate professionals to manage their business almost anywhere in real-time.
Sourced and managed third-party vendor relationships for development of mapping software to be integrated in B2B product.
2000 – 2001 SPORTBRAIN INC. Sunnyvale, CA
Manufacturer of wearable, fitness monitoring equipment.
Product Manager
Product Management
Managed and developed B2C "Community" sections of SportBrain Web site that allowed users to communicate, interact, and enhance their overall product experience.
Interpreted Marketing Requirement Documents to create technical specs for engineering. Acted as liaison between marketing and engineering, working to create compromise between marketing ideal and engineering reality.
Marketing Communications
Produced and executed bi-monthly SportBrain email newsletter program that was distributed to a growing user base of approximately 20,000. Project included brainstorming of topics with Marketing, creation of copy, as well as the delivery of the email via Broadcast software.
Email Marketing
Managed all outbound B2C email-marketing programs with outside partners such as Yahoo, DoubleClick, and Excite.
Purchasing
Sourced products from outside vendors to be packaged with SportBrain products as an "added value". Responsible for pricing negotiation, packaging and delivery options.
1995 – 2000 SPECIALIZED BICYCLE COMPONENTS Morgan Hill, CA
Designer and manufacturer of high-end bicycles and components
Marketing Manager 2000
Created targeted B2C email programs to build/leverage relationships with customer.
Developed and implemented a 24-hour response program for all customer emails.
Managed Sponsorship Coordinator and provided strategic focus for corporate promotions.
Senior E-Marketing Specialist 1999 - 2000
Project Manager for the creation of B2C web site and e-commerce retail site.
Co-created all product copy for consumer facing web and e-commerce sites.
Managed website FAQ and customer email response systems using Right Now Web.
Corporate Sponsorship Manager 1998 - 1999
Sponsorship account manager: Sun Microsystems, Colgate-Palmolive, Pepsi Co., and Subaru.
Developed and executed an industry-first co-branding promotion between Specialized Bicycles and Sun Microsystems, which established Specialized as a technology leader and created a unique marketing tool for Sun.
Managed sponsorship budget, totaling $3 million annually.
Event Director 1997 - 1998
Race director for The Specialized Cactus Cup, with event staff of over 200 people.
Materials Purchasing Agent 1996 - 1997
Created all accessory purchase orders and monitored vendors for on-time shipments.
Inside Sales Representative 1995 - 1996
EDUCATION
2002 – 2004 MBA, Santa Clara University Santa Clara, CA
Leavey School of Business
Degree issued: March 2004. Focus in Marketing and Management
Full-time student: self-financed
Featured Coursework: Brand Strategy, Product Marketing, Consumer Behavior, Channel Marketing, Integrated Marketing and Communications, Leading Dynamic Organizations, Leadership Management
Member, MBA Marketing Network
1988 – 1993 B. S., University of California at Davis Davis, CA
Bachelor of Science degree in Environmental Science
OTHER INTERESTS:
Category 2 bicycle road racer; Committed mountain biker; Dedicated fly fisherman; Passionate Alpine and Nordic skier. Successfully backpacked entire John Muir Trail. Enjoy reading, traveling and drinking strong coffee.
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