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| Strategic Marketing Communications--10 Years' Experience (sunset / parkside) |
| Cars & Trucks, Etc. : Foreign : Hyundai |
| 03/15/06 |
MARY FRANCES POTTER
1503-29 AVENUE SAN FRANCISCO, CALIFORNIA 94122
PHONE 415.336.6277 E-MAIL MARY@MARYFPOTTER.COM
PORTFOLIO HTTP://WWW.MARYFPOTTER.COM
SUMMARY
Print communications
Wrote and edited in agency, corporate, and academic settings for more than fifteen years, using The Chicago Manual of Style and The Associated Press Stylebook.
Web content development and management
Developed content for Wells Fargo, America’s fourth largest bank; DHL, a global express service provider; and leading international book publisher. Responsible for project management and new product development. Proficient in Documentum CMS, HTML, HomeSite, FrontPage and Photoshop.
Writing
Conceived of, wrote, and sold feature articles on fine artists, musicians, travel, food and wine, and entertainment.
WEB CONTENT
University of Maryland University College MyUMUC Student Portal. Wrote Web copy, including homepage and FAQs, email promotions, direct mail postcard copy, posters for the Office of Diversity, and other marketing communications for launch of academic portal, integrating PeopleSoft modules. University Park, MD 2005-06.
Wells Fargo Wholesale Bank’s internal Commercial Electronic Office(SM) (iCEO) Intranet. Concepted new online features and functionality, including the launch of “House News,” a leadership news section with an online poll, executive Q&A, e-newsletters with search, targeting and subscription capabilities, among others. Developed brand messaging. Published site relaunches using Documentum 5.0 CMS. Wrote technical documentation, San Francisco, CA 2004-2005.
GlobalEnglish.com. In Managing Editor role, copy-edited content for leading online English learning service, including the Corporate Learning Service, the GlobalEnglish Kids product Orbit's English, and the GlobalEnglish Magazine. Copy-edited 150 lessons for Business English textbooks, South San Francisco, CA 2004.
Orange Exposure.com. Developed new content and revised copy for relaunch of online digital photography site. Wrote copy for direct mail postcards, San Francisco, CA 2004.
TeaGW.com. Wrote all content for launch of e-commerce site. San Francisco, CA 2004.
Sedgwick, Detert, Moran & Arnold. Revised copy of entire site for its relaunch. Wrote and edited legal news articles, San Francisco, CA, 2002.
DHL Worldwide Express IntraWeb. Conceived of, researched, and conducted interviews for corporate news articles as well as wrote, edited, and formatted them for weekly posting on the intranet, San Francisco, CA 2001.
Accenture Technology Ventures.com(formerly Andersen Consulting). Developed content for Citron Haligman Bedecarré, San Francisco, CA 2001.
Commercial artist Keith Cottingham. Developed Web content, San Francisco, CA 2002-5.
IDG Books Worldwide/Hungry Minds, Inc. San Francisco, CA 2000-1
Project Editor
CliffsNotes.com. Conceived of, wrote, and edited articles, formatting them using HomeSite 4.5 and Photoshop. Wrote and designed animated ads. Converted Teaching Portfolios from print lesson plans into online product. Wrote CliffsNote-a-Day e-mail tips.
Dummies.com. Edited answers for AskJeeves-technology AskDummies.com. Wrote Dummies Daily Investing Online e-mail tips.
IDG Books.com. (Wiley Publishing, Inc.) Designed browse architecture, wrote online book catalog copy, and maintained book database. Participated in database conversion project and trained staff to use new tool.
Webster’s New World Dictionary.com. Served as project lead for design of Web site.
Cloudwise.com Santa Clara, CA 1999-2000
Web Editor
Developed content for small business solutions portal and edited entire Web site for September, 1999, launch. Presented 100 Featured Articles and Top Links each month, formatting content in HTML/ASP. Wrote weekly e-newsletter, interactive crossword, marketing collateral and all other content as needed. Recruited small business experts as featured columnists.
MARKETING COMMUNICATIONS
* Wrote ePostcard copy for Breathe magazine, an eDM with higher-than-average conversion rates, New York, NY 2004.
* Edited and formatted BayTEC Express, BayTEC’s monthly IT staffing and training e-mail newsletter, using Constant Contact.com, Oakland, CA 2003.
* Conducted interviews and wrote articles for DHLink, DHL Worldwide Express’ national newsletter reaching 11,000 employees. Conceived of Change Programs’ branding and implemented internal communications, San Francisco, CA 2001.
* Developed collateral and press materials for the Marketing & Public Relations Department of White Plains Hospital Center, White Plains, NY 1993.
* Wrote articles for the Marriott Corporation employee newsletter Tempo, New York City, NY 1993.
* Interviewed B.B. King, Bobby McFerrin, Etta James and Stephane Grappelli and wrote article for MCI Telecommunications corporate relations, Monterey, CA 1987.
EDITORIAL
* Copy-edited instructor certification courses and exams using online proprietary tool for Cisco Systems, Inc., San Jose, CA 2005.
* Copy-edited and provided QA for e-learning partners, A.S.K. Learning, San Francisco, CA 2003-05.
* Copy-edited Vibrant Media.com, making changes in HTML, Vibrant Media, San Francisco, CA 2003.
* Copy-edited Genentech’s internal Resource Guide and LeadershipAction Webzine, Bonfire Communications, San Francisco, CA 2003.
* Edited “Mobile Services: A Box of Building Blocks,” for Cap Gemini Ernst & Young’s Focus e-zine, New York, NY 2000.
* Edited all print media for BBDS, a 70-person, full-service advertising agency, including Quaker Oats, Ingersoll-Rand, Midwest Express Airlines, PricewaterhouseCoopers, BP Amoco and The Lake Forest Graduate School of Management, Chicago, IL 1998-9.
* Edited advertising copy for DDB Needham, Chicago, IL 1998.
* Edited catalogue copy for such clients as The Sharper Image, Anheiser-Busch and Uniforms to You for GSP Marketing Services, Chicago, IL 1998.
* Edited dialysis patient’s manual for Baxter International, Chicago, IL 1998.
* Edited Facilitator’s Guide for Andersen Consulting, Chicago, IL 1998.
* Copy-edited Mobil Travel Guide for Random House, Chicago, IL 1995.
WRITING
1987-2006
* Wrote “From the Heart of Italia to the Top of Your Table” and “Love at First Bite: Chocolate with Wine,” Family Style Magazine, and “Explore the Great Outdoors: U.S. National Parks,” Hyundai Smart Driver, Meredith Publishing, Inc., Des Moines, IA, February, 2005-06.
* Authored “A Perfect Weekend in Sonoma,” Touring & Tasting Magazine, Santa Barbara, CA, Spring/Summer 2003.
* Wrote book review of The Electronic Bazaar: From the Silk Road to the e-Road by Robin Bloor, for Cap Gemini Ernst & Young’s Focus e-zine, New York, NY 2001.
* Ghost-wrote book reviews for ThirdAge.com founder, Mary Furlong, San Francisco, CA 2000.
* Wrote author biographies and compiled excerpts for Poetry Criticism, Short Story Criticism, Poetry for Students and the Literary Resource Center for the Gale Group, Detroit, MI 1994-1999, 2001-4.
* Wrote “Artist Profile: Kent Bellows” for Omaha Magazine, Omaha, NE 1988.
* Interviewed Buckwheat Zydeco and Dirty Dozen Brass Band members and wrote “New Orleans Jazz” for The Arizona Republic, Phoenix, AZ 1987.
TRAINING
Conducted seminar, “Creating Content for the Web,” Office of Communications and Marketing, Santa Clara University, Santa Clara, CA 2003.
Instructor of English Composition, English as a Second Language, and Literature. University of San Francisco, Arizona State University, Central Washington University, and the University of Nebraska at Omaha. 1983-1995, 2002.
Bilingual Spanish.
EDUCATION
M.F.A. Fiction Writing. Sarah Lawrence College. Bronxville, NY 1993.
M.A. English Literature. Arizona State University. Tempe, AZ 1985.
B.S. Biology. Creighton University. Omaha, NE 1981.
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