Strategic Account Marketing Manager Job Description
The Strategic Account Marketing Manager will create and maintain the marketing and partnership plan for the strategic markets served by TradeBeam product line. Driving new business through the planning, development and execution of partnerships and high-touch marketing campaigns focused on key industries including consumer packaged products, manufacturing, retail and automotive.
This position reports to the VP of Marketing and Business Development
Responsibilities will include, but are not limited to, the following:
· Owns plan and budget to achieve pipeline funnel growth for strategic accounts
· Creation and management of key partnership programs
· Sales and marketing analysis of strategic accounts
· Hi-touch marketing program management
· Cross-functional coordination across marketing, sales and business development functions to ensure programs are executed and measured.
Work Requirements:
· 5 years executing direct response programs across multiple channels and analyzing results
· 5 years experience in partner marketing and program management
· Excellent understanding of lead generation and direct marketing principles and market segmentation techniques
· Marketing budget and cost management experience
· Self-directed and an enthusiastic team player
· Strong presentation skills
· Demonstrated ability to set priorities and drive results
· Creative thinker
· Excellent verbal and written communication skills
Education
An undergraduate degree is required and an MBA is highly desired.
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