Stephen Morales
1227 Houghtailing St, Unit B · Honolulu, HI 96817
(808) 423-3294 · smora1203@aol.com
Summary
Experienced leader and motivator with an effective combination of interpersonal, analytical and organizational abilities. Highly energetic, customer focused and people oriented individual who enjoys working with ambiguity in a changing business environment. Can focus on personal or team efforts to attain and exceed company goals.
Professional Experience
The Navy Exchange at Pearl Harbor, Pearl Harbor, HI
Store Division Manager, Softlines May 2003 - Present
Manage a $35.5M merchandising area inclusive of Women’s apparel, Cosmetics, Watches, Sunglasses, Intimate apparel, Handbags & accessories and Fine Jewelry. Responsible for the development and execution of effective business and operational strategies, which includes budget development, payroll management, markdown management, ASI, CSI, and inventory shrink that maximizes financial performance and improves the sailor’s quality of life in each area of assignment.
Strengthened sales performance within division by 8% annually through outstanding business analysis, exceptional merchandising standards and effective communication with corporate partners.
Devised local marketing promotional program in coordination with local buyer and marketing manager to exploit key selling periods within division and the Hawaii market. These events produced approximately $20.0 to $200.0K per event.
Partnered with NEXCOM buying team in pursuing expansion or improvement of product assortment encompassing diamond product, high-end sunglasses, fine watches, Chanel, Shiseido, junior intimate apparel, high-end handbags, missy denim and junior apparel.
Primary contact in conjunction with store teams and NEXCOM partners in coordination of the installation of new departmental concept shops – Tag Heuer (January 2006), Victoria Secrets (October 2005), Chanel (September 2005), Shiseido (May 2004).
Manage 4 direct reports and 50 customer service associates with the focus on identifying potential candidates for advancement throughout the management ranks. Promoted 2 NF2 supervisors to NF3 Department managers.
Developed and championed an effective customer relations program through weekly communication with direct reports and a monthly customer service recap report.
Kaufmann's Department Stores, Pittsburgh, PA
A Division of the May Department Stores Company
Assistant Buyer, Luggage April 2001 – August 2002
Managed a $9.0M merchandising area. Responsible for buying, budgeting, advertising, shipping, signing, pricing as well as store communication for the 52 Kaufmann's Department Stores.
Constructed Fall 2002 luggage business plans and market projections for each specific vendor and luggage group.
Assisted buyer in introducing new casual luggage product line. Generated $65.0 for Fall 2001.
Analyzed weekly sales trends to identify best selling merchandise and reacted quickly to market changes and sales trend in an effort to drive sales.
Conducted weekly meeting with advertising department to highlight key ideas, best sellers and new trends for Kaufmann’s direct mail books.
Worked with the buyer and vendors to negotiate the return of $500.0K of slow selling merchandise in exchange for more productive inventory.
Developed new pricing communication format that led to more relevant, concise and consistent information to the stores.
Conducted in store visits to ensure quarterly strategies and visual directives were executed.
Kaufmann's Department Stores, Pittsburgh, PA
A Division of the May Department Stores Company
Area Sales Manager February 1991 – July 1997
January 1999 – April 2001
Managed branch store divisions including Men’s store, Home store and Women’s apparel averaging $3.5M per area. Responsible for merchandise presentation, promotional set ups, inventory control, scheduling, associate development, customer service programs, credit promotions, pricing and signing accuracy.
Increased sales performance in each selling center by 2 to 5% annually through outstanding business analysis, superb execution of merchandising standards and excellent customer service.
Managed 12 to 16 direct reports with focus on identifying candidates for potential management positions. Promoted 8 associates to department manager.
Administered company’s interview and hiring process including training, orientation and coaching of new associates. Hired 300+ associates.
Chairperson for Credit promotions; committee member for newsletter and customer service programs.
Sears, Roebuck and Company, Buffalo, NY
District Credit Manager July 1997 – January 1999
Directed a $10.0M credit program through out 30 stores in Western and Central New York. Responsible for obtaining company credit objectives through in-store training, weekly communication, associate motivation, and further development of district credit promotions through increased in-store marketing.
Achieved number one ranking on statistical parameters on a nationwide basis through weekly communication with stores that included statistical feedback on store’s performance as well as progress of improvement and/or decline.
Coordinated and conducted quarterly in-store training classes for new associates with in-store credit champion.
Developed a proactive marketing strategy related to the company’s credit insurance program, which led to an improved district nationwide ranking from 35th to 15th in 1999.
Education
School of Business Administration, State University of New York, Buffalo, NY
MBA, Business Administration (Executive Program), May 2001
School of Business Administration, State University of New York, Buffalo, NY
Bachelor of Science, Business Administration, May 1991
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