PROFILE
Sr. OEM Sales/Account Relations/Business Development Manager
Proven records in relationship building, direct outside sales, analytical and interpersonal skills, business development and problem solving techniques. Extensive background in software, hardware, semiconductor, and internet industries working with multinational, start-up and growing companies. Significant international experience with solid understanding of Asian and US markets. Fluent in Chinese Mandarin and English.
EXPERIENCE
1/2002 – Present Profound Material Technology
Associate Vice President, Sales & Marketing
In full charge of worldwide sales for the Taiwan-based chipset assembly material manufacturer, recruit and supervise worldwide independent sales rep, penetrate highly competitive market and gain market share again long-established companies, involve in all strategic decision-making for the company, prepare revenue forecast and budgets, handle customer issues, watch new technology and industrial trend for rapidly tuning product strategies to increase competition edge and for gaining recognition by clients as their information center, foster and maintain client relations and support sales reps’ industrial events. Prepare web content, company slides and product literature. Position requires constant socializing with top corporate officers and engineering managers of target companies. Comfortable with management, technical and all levels of contacts in client companies. Collaborate daily with the CEO. Clients include the world’s top 10 IDM/Chip design company/Subcontractor such as ST Micro, Hynix, Amkor and UTAC.
Key accomplishments:
• Helped turned the company’s revenue from in the red to breakeven in 14 months.
• Grew company revenue by 400% in FY2004.
• Led task force team passing all client audits which resulted in attaining vendor qualification.
• Resolved a number of critical customer issues which represented about 35% of total revenue in 2005.
• Outsourced lead-free alloy patent, negotiated the license deal and timely settled clients’ concern about the legal issue.
• Established partnerships with horizontal and vertical product line vendors and brought in more sales and business opportunities.
11/2000 – 9/2001 BaseVision Tech Corp. (affiliate of Umax Systems, Inc.)
Director, Business Development
Formulated business/revenue models and strategies for the intangible on-line digital imaging service start-up, shaped value propositions, developed international business and recruited strategic partnerships with target companies including Kodak, HP, Canon and Epson. Managed sales/marketing and web design teams.
6/1998 – 10/2000 Microsoft Taiwan Corporation
OEM Account Manager
Utilized Microsoft value based selling techniques to drive OEM-based sales for a wide spectrum of MS products, platforms and services, managed tier 1 PC/server clients and their global subsidiaries, enhanced client especially the C-level relations to leverage more business and to offset anti-trust forces, negotiated license agreements and prices, created and led co-marketing programs, weekly reviewed individual product’s sales strategies/tactics and action items, studied the latest Microsoft products and technologies and presented to clients, provided product training to clients’ sales & marketing teams; worked internally and externally with cross-functional teams to penetrate new technologies (ex: embedded solution) for engaging clients’ engineering and sales/marketing resources.
Key accomplishments:
• Always exceeded assigned quota: Oversaw $45 M sales revenues in 2000 which represented a 15% of year-over-year growth.
• Earned all clients’ commitments to support, promote and pre-install Windows 2000, which consequently made Windows 2000 a successful launch in local OEM market.
• Proposed insightful market analysis reports and business development strategies for Microsoft HQ’s home software team and therefore named relevant products’ sales champion.
• Top performer of hardware bundle sales in 1999.
3/1995 – 5/1998 Ulead Systems
Account Manager
Formulated Pacific Rim’s OEM and channel sales/marketing plans and managed their activities for the digital image/video software company, analyzed competitors’ products and provided persuasive comparison presentation to clients, forecasted sales revenue, managed marketing budgets, supported road shows in Australia, Singapore and Thailand. Planned and conducted press tours.
Key accomplishments:
• The best performer in sales group for two straight years (from ’97-’98)
• Won target companies’ contracts and helped the company to surpass competitor Adobe and become the world’s No.1 OEM supplier in image editing software category.
• Established strong customer relations and loyalty which significantly help retaining business and blocking competitors.
• Won a contract from Digital Equipment Co. over Adobe US, the deal brought in Ulead Systems’ first US-based multinational client.
2/1993 – 2/1995 Ultima Electronics Corporation
Marketing Manager
Deputy Marketing Manager
Managed marketing team and supervised worldwide product marketing programs, directly handle marcom/PR and conducted press tours.
Marketing Specialist
Implemented market research, in charge of advertisement budgets, design, media plan and marcom/PR. Collaborated with creative team to plan product exhibitions in Cebit, Comdex and Computex shows, attended these shows and hosted Ultima’s booths.
Key accomplishments:
• Got promoted 3 times in 2 years.
• Cited the best ever marketing leader by the owner of the company.
• Established strong media relations and generated high exposures for the company in influential magazines such as Computer Reseller News, PC Magazine, PC World and so on including a cover story on Computer Reseller News in its ’94 Oct. issue.
EDUCATION:
Public Administration, Bachelor's Degree
PROFESSIONAL TRAINING:
Microsoft Value Base Selling
|
