Sherri Hansell
Location: Alameda, CA
shansell@sbcglobal.net
510.337.1368
Objective
Seeking a full time Art Director or Senior Graphic Designer position in a in-house marketing department in the East Bay or downtown San Francisco
Summary of Qualifications
- Expert graphic designer specializing in the design and implementation of branding, corporate identity, corporate collateral, direct mail, and in-store marketing
- Experience includes proposal writing; strategy; design and production; project management; employee and vendor supervision; quality control and press checks
- Skilled in QuarkXPress; Adobe InDesign, Illustrator and Photoshop; and Microsoft Office Suite on the Mac OSX and Windows XP. Classes in HTML, DHTML, Javascript, CSS, and Dreamweaver
Professional Experience
- Worked with advertising agencies and internal partners to keep the Mervyn’s Brand Identity consistent. Daily interactions resulted in increased brand consistency in 267 stores and at Mervyn’s corporate headquarters
- Managed an interdepartmental team at Mervyn’s to develop electronic forms and brand information site on Microsoft Outlook for 1,300 corporate employees. Less than one percent user and technical errors
- Developed award-winning marketing collateral for Mervyn’s. Women’s Wear Daily reporter raved about the Fall press kit and said “I love this kit…it’s full of fun information. You guys did a great job putting it together”
- Produced in-store marketing signage for Mervyn’s. Translated seasonal campaigns into effective solutions driving sales
- Defined and maintained corporate image, standards, and strategy for The North Face, a multi-national outdoor equipment and apparel company
- Lead project manager of fifteen person team at The North Face responsible for the development and implementation of packaging to meet European and Canadian environmental standards
- Promoted Bootcamp, an Internet startup seminar, by designing a national print campaign and marketing collateral for garage.com, an Internet-based venture capital company
- Explored trend and consumer opinions for Invision Co, an international marketing strategy company. Set and manage project expectations for field operatives and clients. Used ethnographic research methods and focus groups to develop brand and creative strategies
- Produced signage for Schwab Institutional IMPACT Conferences in 1996 and 1997. Met deadlines by producing over 350 digital print signs for each conference in less than three weeks
- Developed Foundation Health Plan corporate collateral guidelines increasing brand awareness for healthcare customers in the western United States.
-Worked with models and arranged photo shoot for sixteen page insert for Vintage Faire Mall while at Never Boring Design
- Two years speaking experience at Toastmasters. Delivered presentations, lead teams and conducted meetings, gave and received constructive evaluations, and developed listening skills
Work History
Sherri Hansell Design, Graphic Designer / Business Owner, Alameda, CA, 1993 to 1995, 1996 to 2000, 2003 to present
Partial Client list: AQUENT (Mervyn’s, Prescolite, Wells Fargo, Young and Rubicam); Direct Partners, direct mail magazine for Uncle Ben’s Rice; E+M Design, Foundation Health Plan marketing collateral guidelines; Garage.com, national ad campaigns and marketing collateral; Geotouch.com, brand strategy and corporate identity program; Invision Co, brand audits for Nintendo and Dom Perignon; MacPeople (Butler, Shine & Stern, Specialized Bicycle advertising and Miller Outpost billboards; Design Continuum, Samsung Car Museum in Korea; FCB Healthcare, pharmaceutical brand identities; Goldberg Moser O’Neill, Cisco Systems advertising; Schwab Institutional, financial conferences)
Student, Germany and Italy, 3 months, 2002. Language certificates in German and Italian
Target Corporation, (Mervyn’s Corporation division), Art Director / Senior Graphic Designer, Hayward, CA, 2000 to 2002
The North Face, Senior Graphic Designer / Graphic Designer, San Leandro, CA, 1995 to 1996
Square Two Design, Inc., Graphic Designer, San Francisco, CA, 1992 to 1993
Accounts: Appsoft; General Magic; Geopoint, Motorola
Never Boring Design Associates, Senior Graphic Designer, Modesto, CA, 1991 to 1992
Accounts: Gallo Wineries; Modesto Airport; Snackmasters Jerky Products; Tanforan Mall; Vintage Faire Mall
Awards
Communication Arts and How Magazine Design Awards, Meryvn’s ChildSpree program, 2002
Wilmer Shield Rich Award, Mervyn’s Community Giving Newsletter, 2002
Convenience Store News, Snackmasters Jerky, Best New Product, 2000
Education/Conferences/Seminars
Design Management Institute: The 5th Conference on Design Management in the
Digital Environment
Stanford: Brand Strategy Seminar
University of California, Berkeley Extension: product development, market research, project risk management, and strategic planning classes
California Polytechnic State University, San Luis Obispo, CA: Bachelor of Science Applied Art and Graphic Design
The Academy of Art, San Francisco, CA: Full Summer Scholarship
Professional
Affiliations
Toastmasters, Vice President—Education, Mentor, winner 10 of 10 speeches
Sierra Club Hike Leader
Design Management Institute
|
