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| Product Marketing Manager, Marketing Management (burlingame) |
| Construction : Tools Gas |
| 03/15/06 |
ARTHUR CARRERA
1477 Floribunda Ave # 104
Burlingame, CA 94010
arthurcarrera@hotmail.com
650-348-0322
QUALIFICATION SUMMARY: MARKETING MGMT, PRODUCT MKT MGMT, CHANNEL MGMT, COMPETITIVE MGMT, PUBLIC RELATIONS, MARCOM MGMT
Effective results driven progressive marketing professional with a successful career in product marketing, management, channel development including Web Services; ERP, CRM, EAI. Evolving to changing market conditions while providing leadership and experience focusing on revenue and product longevity.
Created full marketing plans with successful product launches, promotions and introductions.
Developed corporate communications plan; public relations, analysts relations, press releases.
Established and developed key customer relationships securing long term revenue contracts.
Conducted regular targeted technical customer presentations and marketing seminars.
Defined industry segments and identified opportunities in domestic and international markets.
Produced marketing strategies positioning products to overtake competitive products.
Developed channel partners and provided market research, roadmaps and competitive analysis.
PROFESSIONAL EXPERIENCE
Independent Contractor 11/2001-Present. Currently at Sun Mucrosystems, Inc.
Various marketing assignments in a broad spectrum of industries with value added Marketing expertise. Contracts included: Sun Microsystems, ETG, Charles Schwab, TSA, ADDECO, AppleOne.
Experience included: product launches, marketing programs, lead generation, special projects, business development, analyst relations, public relations and program management
SUN MICROSYSTEMS, INC. Palo Alto, CA, Computer Systems
Senior Product Manager 7/2000-11/2001
Contributed to the successful launch of Sun's next generation of Servers and Software products securing an early revenue stream in North America, EMEA, ASPAC and Latin America.
Increased market presence in ERP, CRM, EAI including; telecommunications, web hosting, finance, oil and gas, biotechnology, genomic research, HPC, supercomputing, data warehousing, computer animation, security, health services positioning Sun products to cover a broad spectrum of market segments.
Developed partnerships and alliances with Veritas, Oracle, Siebel, SAP, EMC, Hitachi, ISVs, ISPs, IHVs. Coordinated qualification requirements and performance issues thwarting objections and securing sales at launch.
Conducted regular technical customer presentations and internal marketing training sessions. Targeted each presentation to position the company as a solutions provider to specifically address each customer's needs thereby winning major contracts with key customers.
Identified important customers for beta sites securing contracts, testimonials and improved new product introductions with customers such as AOL Timer Warner, Deutsche Telekom, Toshiba, Raytheon, Boeing, NSA, CIA, Bloomberg, Morgan Stanley.
Actively addressed competitive comparisons with IBM, HP/Compaq and Fujitsu. Increased product presence and emphasized value propositions adding wins for Sun.
COMMUNICATIONS POWER, INC.(formerly VARIAN) Palo Alto, CA, Satellite Communications
Product Manager 11/1997-7/2000
Satellite uplink amplifier company consisting of TWT (Traveling Wave Tube) and klystron amplifiers for uplinking RF signals for broadcasting, wireless communications, data transmission, telephony.
Successfully developed channel relationships to effectively promote and build a large customer base that resulted in a substantial increase in sales.
Managed collateral development, sales training, trade shows, product roadmaps, pricing, product introductions. Planned product life cycle providing business justifications and product positioning.
Provided customers and channel partners with regular technical presentations. Provided product messaging and branding, collateral, white papers, product launch, seminars, presentations, sales training resulting in increased sales.
Led cross-functional product management teams and targeted products to meet customer requirements that increased revenue.
EMPLOYMENT HISTORY Pre-1997
AMESBURY GROUP, INC. Automotive
Product Marketing Manager
Prioritized product feature requirements, produced MRDs for new products and services strengthening sales tools to overcome objections.
Produced marketing communications, press releases. Managed public relations, advertising, sales support, trade shows and conferences. Completed Market research and competitive analysis.
Identified effective distribution channels, reducing costs and optimizing profits.
FUSION SYSTEMS, INC. Graphic Arts Imaging Systems
Product Marketing Manager
Performed targeted market research and analysis to drive product development as well as positioning to be more competitive.
Created marketing strategies including forecasts, pricing, ROI, product definitions, introductions, and transitions. Identified SWOT analysis and market trends to better position products.
Managed product literature, white papers, documentation and coordination with technical writers.
INTERNATIONAL JENSEN, INC. Product Marketing Manager
GENERAL MOTORS CORPORATION Product Manager
EDUCATION
BS Industrial Technology
East Carolina University, Greenville, NC
SOFTWARE SKILLS
Word, PowerPoint, Adobe, Access, Excel, Project, Outlook, Visio, Presto, UNIX, WP, SO, ACT.
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