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Overview of the Position
Safeway.com is a national web-based home grocery delivery service supporting Safeway, Vons, Pavillions, and Genuardi’s brand grocery stores. As a member of the Customer Relationship Management team, the Manager will have primary responsibility for Online Marketing revenue, spend, and customer acquisition. Responsible for messaging, campaign management and trafficking, and program analysis.
Responsibilities
* Develop and implement online marketing programs, including search engine (paid and organic), affiliate, online partnerships, banner ads, and product promotions. Plan and execute programs to drive revenue growth, customer acquisition, and profitability with the goal of exceeding financial targets. Position works closely with outside teams from partners such as DoubleClick, Google, Yahoo!, MSN, and Commission Junction.
* Build and maintain forecasts and budgets on an annual, quarterly, monthly, and weekly basis.
* Monitor program performance, and continually optimize programs to maximize performance and efficiency. Structure offer and creative tests for continual optimization of messaging.
* Plan and prepare creative content for use in online programs, collaborating with creative team. Responsible for trafficking of creative to partners.
* Manage day-to-day communication and data extraction from vendors as required. Assist in negotiation of contracts. Ensure that all ads, placements and programs are tagged for tracking.
* Develop performance tracking systems to ensure quality, actionable information available at all times.
* Present periodic results to marketing team and management, sharing conclusions and action plan recommendations.
* Scope new online marketing technologies and partnerships, and make recommendations for test programs.
Experience
* 3-5 years online marketing experience, with quantified success in sales growth and forecasting.
* Excellent Excel and database skills, and experience with online marketing reporting tools.
* Ability to draw conclusions and make recommendations from data.
* Proven negotiation skills.
* Excellent communication skills, verbal and written.
* B.S. required.
About Us
Grocery Works (i.e., Safeway.com), Inc. is a subsidiary of The Safeway Companies, based in Pleasanton, CA. We operate online home grocery delivery across the Safeway brands in California, Nevada, Washington D.C., Maryland, Virginia, Philadelphia, Oregon, and Washington.
Strong performance and rapid growth.
Position based in Pleasanton, CA.
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