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| ON-LINE MARKETING SPECIALIST (SOMA / south beach) |
| Cars & Trucks, Etc. : Auto Parts : Engines |
| 03/15/06 |
BabyCenter is a wholly owned subsidiary of Johnson & Johnson, and the leading Internet information and e-commerce company specifically serving the needs of expectant and new parents. BabyCenter.com, launched in 1997, is a three-time Webby-award winning Web site and the leader in its niche, providing exceptional online content, an online baby store featuring thousands of products for maternity and baby, and the largest online parents community with a loyal and enthusiastic audience of parents and parents-to-be.
We have an immediate opening for a full-time, contract Online Marketing Specialist. This position will help drive customer acquisition, revenue growth, and profitability through online marketing program management. Must have experience with testing/optimization and performance analysis and acquisition program management (SEM, affiliates). The ideal candidate will have a/b and multivariate testing and pay per click search engine marketing experience.
Responsibilities:
- Implement and manage search engine marketing campaigns (Google, etc) and comparison shopping engines (Shopping.com etc.)
- Develop and manage affiliate partnerships
- Manage acquisition campaigns to effectively reach company growth and acquisition cost goals
- Track and analyze campaign data and proactively identify opportunities to optimize performance
- Conduct ongoing multivariate and a/b testing on all key landing pages to drive conversion.
Qualifications
- 4+ years online acquisition marketing experience
- Experience managing ongoing landing page optimization
- Must have direct experience managing online customer acquisition programs (affiliates, SEM etc.)
- Online retail experience a plus
HOW TO APPLY:
Qualified candidates who are interested in this position may apply at jobs@babycenter.com. Please indicate Online Marketing Specialist in the subject line, and indicate Craigslist as the recruiting source.
BabyCenter does not discriminate against any employee or applicant for employment on the basis of race, religion, creed, color, national origin, citizenship, marital status, sex, age, sexual orientation, veteran status, political ideology, ancestry, the presence of any physical, sensory, or mental disabilities, or other legally protected status.
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