Name Confidential
San Francisco, CA
(415) 577-8494
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PROFESSIONAL SUMMARY
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PROFILE: V.P. of Marketing with 17+ Years Experience with Internet, Software, Technology and Agency Marketing. Strong track record with start-ups, web based applications, product management and online marketing.
EXPERIENCE, DOMAIN KNOWLEDGE, CLIENTS & EMPLOYERS: Experience with Technology, Fortune 1000, Small Business, Consumer, Financial and Legal markets. Past & present clients / employers / companies, include Guerrilla Marketing, Microsoft, Adobe, Apple, ClickNDrop, NetClerk... Broad functional marketing management knowledge, within both large and small company environments - strategic planning, product management, corporate communication, branding, lead generation, e-marketing, e-commerce, PR & analyst relations, business development, services definition and management, sales support...
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HIGHLIGHTS & METRICS
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* Helped secure over $12 Million in venture funding, managed product development on all key technology platforms, and drove annualized sales in excess of 1 million in just 6 months while at NetClerk.
* Helped clients such as Microsoft and Adobe, develop and deploy guerrilla marketing campaigns and programs decreasing customer acquisition costs by as much as 50%, increasing ROI by over 180% and driving company growth in excess of 150%, while at Guerrilla Marketing Int'l..
* Managed Budgets from 500K to over 4 million and teams from 2-15 for clients like NetClerk, Big Deahl and Guerrilla Marketing Intn'l.
* At current company (3rd employee) drove product from planning through launch & management. Hit company wide profitability within 18 months of launch.
* Produced, directed and managed product launches for marketing, consumer, technology, financial and small business products: Complete roadmap and life cycle, Research, "Go to Market Planning, Design, Development, Campaign Rollout, Marcom., Sales Integration and Services Support, etc.
* Team management. / Operational Structure & Partner Marketing - Developed teams, organizational structure and processes integrating CRM systems Siebel, SalesForce, Goldmine providing real time ROI analysis, scheduling and accurate metric forecasting.
* eMarketing fanatic, experienced, knowledgeable and love for direct internet marketing email marketing, search marketing, affiliate management, online media, viral programs, e-commerce conversion optimization, online guerrilla tactics, tools and more.
* A Roll-Up-Your-Sleeves entrepreneurial marketer with a team attitude, as comfortable doing as delegating, working in large groups or independently. A passion for entrepreneurship, directing product builds for companies, and launching businesses from the ground up.
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EMPLOYMENT HISTORY
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Corporate Development for Internet Start-Ups
Company Confidential, (San Francisco, CA)
2005-2006
Corporate Development for select, early stage funded Internet and technology companies. Providing key marketing and business development support to help promising young companies reach benchmark milestones, and turn vision into profitability. Responsibilities include strategic and tactical business planning, development, positioning, messaging and implementation, supporting and driving fund raising, marketing, product management and business development efforts.
Sr. Vice President of Marketing & Business Development
ClickNDrop, Inc.
2001 2005
Vice President Marketing at a profitable e-marketing software and services provider. Clients include Siemens, ADP, IABC, Staffware, Managed Objects, Jian Software, and many others. Company Acquired.
Responsibilities:
P&L responsibility, product management/marketing and full spectrum of online / offline lead generation and marketing communication. Strategic - plans, analysis & presentations. Tactical - competitive research / analysis, product research, product management, product marketing, corporate messaging, packaging/branding, direct mail, web/internet marketing (email, targeted search advertising, viral and parasite programs, referral /affiliate programs, webinars, custom tech build, guerrilla tactics), business development, strategic partnering, seminar production, integrated telemarketing, database marketing, direct response marketing, CRM system design, database acquisition and population, inside sales and marketing workflow design and training, collateral production, white papers, case studies, brochures, PR, press releases, analyst and media relations, article placement, copy writing, internal / external newsletters, public speaking and event management.
Vice President of Marketing
NetClerk, San Francisco, CA
June. 99 Feb. 01
Internet start-up providing web-based technology solutions/services to construction and government markets. Recruited to build out marketing team, department and infrastructure manage product development and design / launch all marketing related programs and activities. Company sold to competitor. Company Acquired.
Responsibilities:
Build out and launch marketing department from a to z. Recruit, train and manage marketing team of 12. Implement competitive landscape research. Analyze, develop and implement integrated plans and programs to launch and grow asp services for dual markets. Oversee product management, marketing, communications, lead generation and sales support including - emarketing, direct mail, traditional print / radio advertising, channel marketing, events, PR / analyst relations, corporate communication, business development, collateral production, sales support, market research/analysis, web content and production, CRM system development & implementation.
Director of Marketing
Big Deahl Productions, Chicago, IL
Apr. 97 Apr. 99
Full-service, international production firm providing commercial production and marketing services to leading direct and retail brands like FTD, Lands End, Sears and Spiegel. Hired to develop systematic programs and processes to improve sales performance, and promote long-term growth and initiate stronger marketing programs for clients (departed and return to California, to be closer to family).
Responsibilities:
Strategic business planning & operations infrastructure - analysis, evaluation, planning and implementation of new operational procedures and systems with emphasis on increasing efficiency and laying foundation for long term growth; budgets, work-flow / information systems, employee recruiting and development, incentive programs, long term client protection procedures. Analyze, plan, budget and manage integrated, systematic marketing campaigns and programs - PR, direct mail, print advertising, trade shows, events, database development & management, broadcast communication systems (fax, phone, email), communication materials, telemarketing, referral programs, Internet based promotions and sales.
Director / VP Marketing & Business Development
Guerrilla Marketing Intl., Mill Valley, CA
1990 to 1997
International marketing firm providing professional marketing support services to the small business market, retail and franchises chains and technology firms. Managed marketing and business development functions, and new product/service offerings. Managed marketing initiatives and collaboration with major clients and affiliates like Microsoft, Adobe and Dell.
Responsibilities:
Product Management - extend product line through internal development of new products and through brand name licensing and partnering arrangements: Guerrilla Marketing Software, Guerrilla Marketing Educational Tapes, Guerrilla Marketing Seminars
Business Development Strategic alliance initiatives; licensing, product/service extension, partner marketing, channel sales management with large and small companies and national organizations: Adobe, Microsoft, National Photographers Assoc., National Contractors Association, etc.
Marcom. & Lead Generation - plan, develop, and manage marketing programs internally for company and externally for clients: marketing communications, online promotions, direct mail, print advertising, seminars, workshops, and conferences and referral programs
Presentation & Account Management - public speaking, client presentation, proposals, reports and account ownership.
Marketing Program Mgr. Universities
Apple Computer, CA
1989 to 1990
Promote and enforce Apple Computer brand and position within the collegiate market. Plan, develop and implement collegiate marketing programs and activities at Universities events, advertising and collegiate channel sales.
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EDUCATION / TRAINING / AFFILIATIONS / EXTRACURRICULAR
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02, 03 Regular Feature Author & Guest Columnist: Communication
World Magazine, Inc Magazine, Broker Banker Magazine
02, 03 (IABC) International Association of Business Communicators
98, 00 (DMA) Direct Marketing Association & (BMA) Business
Marketing Association
98, 99 (SME) Sales & Marketing Executives
96 (GMAT) Graduate Management Admission Testing (Scored 98th Percentile)
90 B.A., Management, Concentration: Marketing, "with
honors / distinction", GPA 3.6 Sonoma State University, CA
90 President SSU AMA, Team Leader, California Management Conference
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CLIENT & EMPLOYER REFERENCES
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References, Case Studies & Portfolio provided on request
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