Sachie Jones Bafetti
San Francisco, CA
Profile
Accomplished, hands-on professional with an exuberant laugh and can-do attitude. Proven experience in project management, marketing communications and team building.
Work Experience
CMP Books, San Francisco, CA
April 2004 to Present: Marketing Manager
- Promoted within a year to marketing manager.
- Primary marketing contact for authors and seven distributors.
- Manage book promotions with corresponding production calendar.
- Lead trade show presence. Select, promote, merchandise and sell books at seven key conferences per year.
- Direct and manage creative services to produce marketing collateral and cover designs.
- Write and send product announcements to targeted media.
- Develop and send email blasts to customers using DARTMail.
- Participate in seasonal marketing and sales meetings.
- Manage academic and special sales.
Jossey-Bass, A Wiley Imprint, San Francisco, CA
July 2002 to April 2004: Marketing Assistant
- Quickly learned the workings of the publishing industry.
- Primary author liaison.
- Coordinated marketing program for approximately 60 titles per year.
- Edited marketing collateral used by the Wiley sales force.
- Attended trade conferences throughout the United States.
- Provided marketing perspective in weekly proposal meetings.
- Learned several proprietary mainframe software systems.
Truis Corporation, San Francisco, CA
April 2001 to October 2001: Marketing Communications Coordinator
- Key player building company’s marketing infrastructure after identity change and shift in focus from public relations services to Internet application service provider.
- Produced and managed direct mailings, including an elaborate 500-piece direct mail box campaign and multiple mailings of thousands of promotional postcards.
- Used Quark to layout all marketing materials and maintained these on the internal server and web site.
- Managed freelance graphic designer, and produced sales and publicity kits.
- Administrator and key marketing user of SalesForce.com.
- Researched online advertising, trade show and speaking opportunities.
Motion Media, San Francisco, CA
December 2000 to April 2001: Marketing Associate
- Wrote competitive analysis of companies in the event production industry.
- Contributed writing and production to CD-ROM direct mail promotional piece.
- Directed improvements to web site and registered domain name with search engines to increase traffic.
- Selected marketing contact management software system.
- Entered and qualified leads from marketing database.
MOTO Development Group, Inc., San Francisco, CA
May 1997 to July 2000: Marketing Associate / Evangelist
- Advanced from administrative assistant to marketing professional.
- Worked with marketing consultant to create and implement MOTO’s marketing communications plan.
- Managed and coordinated marketing projects including: web site, promotional brochure, product photo shoots, direct mail campaigns, print advertisements, marketing leads database.
- Wrote and edited copy for marketing materials.
Computer Skills
Operating Systems: WindowsXP, MacOS.
Productivity Applications: Word, Excel, PowerPoint, Outlook, Access, Goldmine, Filemaker, Lotus Notes.
Graphic/Web Design Applications: Quark, Adobe Acrobat Writer, HomeSite, some Photoshop and InDesign.
Other Applications: SalesForce.com (SFA), DARTMail (Email Management).
Education
University of California, Santa Cruz
Bachelor of Arts, Psychology, 1996
Bachelor of Arts with Honors, Modern Literature, 1996
University of California, Berkeley Extension
Introduction to Graphic Design, 1997
Essentials of Marketing, 1998
Strategic Marketing, 1998
Introduction to Enology, 1998
Marketing Communications, 1999
Beginning Acting, 2000
Scene Study, 2000
Essentials of Public Relations, 2000
Essentials of Advertising, 2001
San Francisco State University
Introduction to Metalsmithing, 1999
Blue Bear School of American Music
Acoustic Guitar 2001-2003
The Clay Studio
Beginning Ceramics I & II, 2004-2005
Volunteer Experience
San Francisco SPCA, 2001
Grupo de la Comida, 2002
Warm Up America, 2004 - Present
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