Hi. I am a writer of marketing collateral and web content. This includes feature articles in books, business profiles/“advertorials,” press releases, and research reports, as well. I have collaborated with a number of high-tech organizations, having consulted this year to the training manager of an interoperability networking pioneer. I enjoy performing QA testing and have actively participated in studies in user interface design. I am particularly interested in environmentally sustainable technologies.
Can-Do Attitude
I have made it a practice to offer suggestions to clients beyond what they expect. For example, I generally strive to implement or refine house style guides. I have consulted with some of the world’s leading firms, including editing a high-profile website reflecting my father’s landmark work (see J. Beatty, 1968) for IBM Research. See:
http://domino.research.ibm.com/comm/pr.nsf/pages/news.20020717_cocke.html
Entrepreneurial
I’ve worked with a number of start-ups over the years. One of my better well known clients (a marketer and serial entrepreneur featured in the Wall Street Journal) once called upon me near midnight to review his business plan; a few days later, Epicentric secured well over $35 million dollars in funding.
Innovative
I once suggested an idea for a software feature to a client (even though it had nothing to do with my role as marketing writer. He liked it well enough to have Engineering get a prototype up and running within the week. I made insightful suggestions in my usability consultations to Omnisky and Epinions, as well. Likewise, I have a lot to offer your organization. I look forward to hearing from you.
Best regards,
Eckhart Beatty
ECKHART BEATTY
110 Sixth Avenue #3
San Francisco, CA 94118 (415) 668-1150
ebeatty@California.com
OBJECTIVE: Marketing Writer
SOFTWARE: Proficient using standard MS Office programs (including others such as Visio), Adobe FrameMaker, Acrobat and Illustrator; HTML, RoboHelp, Lotus Notes; and others running in Windows NT.
SKILLS
• Concise composition of marketing collateral, press releases, manuals, and technical procedures
• Insightful consulting on website content and advertising copy
• Effective oral and written communication skills
• Detail-oriented, organized and efficient
• Innovative, insightful, and creative methods of working on projects
• Knowledgeable of wide variety of advanced technologies and applications
Writing and Editing Highlights
• Writing feature articles on technology and health care, as well as reviews of leading IP law firms for Chamber of Commerce (MARCOA Publishing, 2004-2006).
• Edited article for renowned attorney-entrepreneur handling the billion-dollar Microsoft class action settlement. (Spectrum Settlement Recovery, 2005)
• Spearheading historical analysis of environmentally efficient RISC architecture. (IBM, 2004)
• Edited website of distinguished scientist (IBM Research, 2004).
• Wrote sales letters directed toward prospective clients. Facilitated conferences to establish strategic alliances. (INBOX Marketing, 2004)
• Consulted on marketing development plan for strategic collaboration between online marketing organization and noted industrial ecologist. (INBOX Marketing, 2004)
• Wrote ad copy for leader in speaker technology. (INBOX Marketing, 2003)
• Wrote articles for Society of Technical Communication. (San Francisco Chapter, 2003)
• Edited website of leading hi-tech corporate communications producer. (Carlstrom Productions, 2002)
• Wrote developer documentation for small business software company. (Clickaction, 2001).
• Edited development plan for blueprint of business documentation strategy. (Industry to Industry, 2000)
• Reviewed compact cars for prominent publication. (Productopia, 1999)
• Wrote book reviews for Web-based audio pioneer. (Audiohighway, 1999)
• Rewrote user’s guide for online catalog pioneer. (Saqqara Systems, 1999)
• Revised quickstart guide for product server installation. (Saqqara Systems, 1999)
• Researched technology transfer from universities to corporations. (Netmarket Makers, 1999)
• Edited and rewrote whitepaper. (Touchwave, 1998)
• Conducted original competitive analysis for leading corporate portal start-up. (Epicentric, 1998)
• Edited first manual for award-winning Java-based web program. (RandomNoise, 1997)
• Edited 89-page electrical engineering data sheet for architect of next-generation flash ROM technology. (Silicon Storage Technologies, 1997)
• Wrote reviews of leading technology websites. (NetguideLive, 1996)
• Devised standard operating procedures for clinical trials relational database. (Onsite Systems, 1992)
• Composed policies and procedures guide for international software firm’s human resources department. (Onsite Systems, 1992)
Clients have included IBM Research, Echelon, ClickAction, Saqqara Systems, Epicentric (Vignette acquisition), Touchwave (Ericsson acquisitions), as well as InfoWorld Magazine.
EDUCATION B.A. (Political Science major) from Vassar College
Highlight’s of Eckhart Beatty’s Clients and Services
MARCOA Publishing, 2004-2005: Writing profiles of leading companies as well as features in the Bay Area for business directories and books.
INBOX Marketing, 2003-2004: Promoting new niche business development, as well as copywriting for existing client.
Echelon, 2004: Edited training module.
CCI & Ancona Systems, 2003-2004: Edited website. Researched and marketed enterprise networking, security and tax solutions.
Carlstrom Productions, 2002: Edited collateral and promoted hi-tech production services.
Health & Habitat, 2002: Wrote grant applications for tropical habitat conservation.
Destination Conservation, 2001: Evaluated top prospects.
ClickAction, 2001: Wrote developer documentation, interviewed engineers, and edited style guide.
Asimba, 2001: Resolved usability concerns for Web-based fitness developer.
Alcatel USA, 2000: Wrote and edited procurement and installation instructions.
Industry to Industry, 2000: Revised blueprint of development documentation.
Ecode.com, 2000: Wrote press releases and marketing collateral.
Saqqara Systems, 1999: Rewrote user’s guide for online catalogue.
Braintrust, 1999: Developed website.
Audiohighway, 1999: Revised online help for Web-based audio pioneer.
Productopia, 1999: Introduced first compact car section, with reviews of energy-efficient new designs such as the eV1.
InfoWorld, 1999: Edited and coded articles for all-new website design based in XML.
PricewaterhouseCoopers, 1998: Edited human resources section of website.
Touchwave, 1997: Edited whitepaper on integrated networking technology.
JavaSoft (Sun) 1997: Wrote case study of revolutionary financial applications on Wall St.
Echelon Corp, 1997: Wrote success story of innovative integration of infrastructure network.
RandomNoise, 1996-1997: Edited users manual, software developer’s kit and business development documents.
Rainforest Action Network, 1996-2002: Wrote proposals and consulted on campaigns.
NetguideLive, 1996: Wrote reviews of leading technology websites.
Xaos Tools, 1995: Edited user manuals.
MotionWorks, 1994: Edited business plan and marketing collateral.
PMI, 1993: Reported on corporate philanthropy management of top U.S. firms.
Onsite Systems, 1992: Wrote standard operating procedures, guides, and legal documentation.
PacBell, 1990: Proofread and edited content and maps for Smart Yellow Pages.
Publications: San Francisco Chamber of Commerce’s Membership Directory & Business Guide and Global Connections Resource Guide for International Business, Society for Technical Communication Intercom, Corporate 500 Directory of Philanthropy Management, and Creeks Speak.
Proposed: Historical Perspective on RISC (Reduced Instruction Set Computer).
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