OBJECTIVE
To obtain a position in the field of Marketing that enables me to utilize and enhance my marketing and leadership skills.
SKILLS
· Experience in Online Marketing and Advertising.
· In-depth knowledge and understanding of traditional and modern key
marketing concepts.
· Ample experience in all functions of Marketing viz. Marketing Planning,
Segmentation, Sales, Logistics, Market Promotion, Advertising,
Distribution, Incentive Planning and Customer Support.
· Experience in Business Development and increasing customer base.
· Self-starter and a go-getter with excellent Communication and
Leadership Skills
EDUCATION
· Master of Business Administration (MBA) with specialization in Marketing
San Francisco State University, San Francisco, CA (Currently enrolled in Final Semester)
· Masters of Commerce (M.Com.) with specialization in Marketing and
Management
Bombay University, Bombay, India (2002-2004)
· Bachelors of Commerce (B.Com.) with emphasis in Business Economics,
Commerce and Marketing
Bombay University, Bombay, India (1997-2000)
RELATED COURSE WORK
· Link Development Project for Cheng Concrete Exchange (Search Engine
Optimization)
www.chengconcreteexchange.com
The company had a big share of revenue coming from the Internet sales and waned to have a higher search result positioning. This was a semester long project wherein the company was looking to develop links with various other websites with an intention to gain a higher page rank in Google. Was a part of a team of four members, where we studied the Google’s page-ranking concept, identified 100 relevant web sites and web-pages, analyzed their business concept and established a web link with the relevant web page.
The client was highly satisfied with the group’s performance.
WORK EXPERIENCE
· Internship: Rational IT Inc. (www.rationalit.com) Present
Business Development
Responsibilities included
- Development of Business Plan
- Development of Marketing Plan
- Preparing Marketing Collaterals
- Identification of Clients and establishing contacts
· Promotion Manager (West-Coast), Touchdown Media, Inc.
Apr. 2005 – Dec. 2005
Responsibilities included
- Managing the Promotion Event
- Coordination with the HO and Event Location
- Managing the Team
- Getting maximum coverage and visibility
- Negotiations with the Location Owner
· Manager - Business Development May 2002 – Dec 2004
M/s. Shoreline Infrastructure Developers Ltd., Bombay, INDIA
Responsibilities included
- Identification of Business Opportunities,
- Evaluation of Business Proposals,
- Follow up of Business Leads,
- Co-ordination with Project Authorities,
- Participating in Tender Bidding Process,
- Establishing local tie-ups for smooth execution of projects,
- Preparation of Project Progress Reports,
- Project Management
· Franchisee Manager – Retail May 2000 – Apr 2002
Levi Strauss Store in Colaba, Mumbai, India, M/s. Jagdamba Salasar
Fashions Pvt. Ltd.
Responsibilities included
- Managing Franchisee Operations
- Promotions Management
- Managing Showroom Layout
- Managing Inventory
- Preparing Sales Report
- Managing Schemes and Incentive Plans
· Executive Assistant – Projects Jan 1999 – Feb 2000
M/s. McCoy Industries Pvt. Ltd. Project Consultants to Coca-Cola India,
Bombay, India
Project Details – Consultancy and support for Project Development /
Bottling Plant Erection
Responsibilities included
- Project Coordination,
- Maintaining time bound execution plan,
- Government Liaison for permissions,
- Coordination with Contractors.
· Executive Trainee – Sales & Marketing April 1997 – Dec 1998
M/s. McCoy Bottling Co. Pvt. Ltd. Franchisees of Cadbury Schweppes
Beverages
Concentration Areas:
- Promotion for the initial launch of the product,
- Marketing Tie-ups for product placement,
- Logistics Management,
- Institutional Marketing,
- Preparation, Implementation and Effect Study of Schemes for Sales
Maximization,
OTHER EXPERIENCE
· Helped in organizing fairs called ‘Swadeshi Mela – Mumbai’
Role Played in the event – Coordinator and member of the Marketing
Committee, Arranged committee meetings at various levels, organized
launch program, preparation and execution of time bound and phased advertising program, direct marketing for space selling, getting
sponsorships and advertisements, coordination with advertising agencies
for event advertising.
· Helped in organizing Fair called ‘Wellness – 2003’ Charitable Division
of Times of India Group Member of Organizing Committee, Marketing
Committee, Incharge of Food Pavilion, Cultural event Coordination.
TECHNICAL & INTERPERSONAL SKILLS
· Excellent quantitative skills
· Excellent leadership and team work abilities
· Excellent written and verbal skills in English, and fluent in Hindi,
Marathi & Gujarati
· Well versed with Windows XP, Microsoft Office, PowerPoint Presentation,
etc.
· Working knowledge of Quick Books
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