If you are a direct or e-marketing professional skilled in the use of CRM/marketing software such as Kana, E.piphany, Unica, and Siebel, read on.
We are a 45-person-strong, Bay Area consulting company specializing in data-driven marketing. We help our clients achieve their marketing and business objectives by taking best advantage of leading-edge direct and e-marketing practices and technology. Our focus is on client satisfaction, quality, and achieving the best marketing return-on-investment.
As a CRM/Marketing Operations Specialist, you will help our clients define, execute, manage, track, and analyze their marketing campaigns. You will:
* Setup and execute campaigns using CRM and campaign management applications such as Kana, E.piphany, Unica, and Siebel.
* Act as a liaison among campaign sponsors, strategy and planning teams, agencies, fulfillment vendors, and other internal and external stakeholders.
* Participate in cross-functional teams in support of marketing and campaign operations.
* Clarify and document campaign specifications.
* Analyze customer and prospect data and research 3rd-party lists.
* Provide guidance and recommendations on campaign targeting and audiences.
* Develop detailed list-selection criteria in support of targeting objectives.
* Facilitate review and approval of campaign messaging and content.
* Adapt content developed by agencies into HTML format for email broadcasts.
* Work with third-party vendors, including agencies, list brokers, and fulfillment vendors.
* Produce campaign operations reports; assist in analysis of campaign performance and results.
This detail-oriented, hands-on role requires two years of experience in direct or e-marketing, including at least one year of hands-on experience with marketing/CRM applications such as Kana, E.piphany, Unica, and Siebel. A good understanding of the overall marketing process and especially demand generation and direct marketing is also required. Familiarity with HTML is desired. You must have demonstrable computer skills and aptitude, including proficiency with Microsoft Office software and database applications. In addition, you need to be a self-starter with excellent personal scheduling and communications skills. A four-year college degree is required.
If you meet the position requirements and are interested in joining a growing company that values its team members very highly, please send us your resume and a cover note highlighting your qualifications and salary requirements. We look forward to hearing from you!
http://www.database-marketing.com/careers
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