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| Marketing Maven, Experience & MBA, Seeks Challenging New Role |
| Art & Artists : Craft |
| 03/15/06 |
SUMMARY OF QUALIFICATIONS: MBA in Marketing and Strategic Management. Experienced in designing effective marketing campaigns and promotions, building strong partnerships, online initiatives, communications, event planning and sponsorships, analytics, and project management.
PROFESSIONAL EXPERIENCE
CLIF BAR & CO, Berkeley, CA August 2005 Present
A sustainable, organic, energy bar company
Grassroots Marketing Coordinator (Contractor)
Developed annual strategic plan that redefined and expanded existing sponsorship program
Successfully merged multiple regional level sponsorship efforts to one cohesive national program; increased program efficiencies and enhanced infrastructure
Oversaw and allocated a $100K budget for grassroots marketing efforts
Managed relationships and communications with race and event directors nationally
Reviewed and decisioned sponsorship proposals
Managed website content and back end administrative tools
August 2004 June 2005: Marketing Consultant for Evolve Sports Marketing, Snowboard Instructor in Lake Tahoe, traveled and studied in Central America.
WELLS FARGO, CONSUMER CREDIT GROUP, San Francisco, CA October 2000 July 2004
Channel Manager (promoted March 2002)
Managed relationships with internal and external partners to insure successful program implementation, account origination and ongoing production capabilities of 3rd party Home Equity distribution channels
Developed and managed sales and marketing programs that increased funded dollars boarded by 50%
Facilitated communications, issue resolution, and process improvements to advance the customer experience
Administered and enhanced web sites used by key business partners
Created targeted business communications for senior management team and 1,000 Mortgage Consultants, including production reports, newsletters and quarterly business reviews
Provided business performance trend analysis and strategic recommendations for senior management team
Marketing Manager
Directed marketing programs and strategy for multiple 3rd party Home Equity distribution channels
Managed relationships with vendors, creative agencies, clients, legal and other key business partners to effectively execute direct mail campaigns, online initiatives, sales promotions, tradeshows, and collateral development
Designed, tested and rolled out a microsite with administrative capabilities adopted in over 200 affinity programs
Launched new activation program that generated over $30 million in new loan balances annually
Managed customer and partner satisfaction survey initiatives and analysis which led to significant process improvements in Delivery and Fulfillment
Researched, packaged and distributed competitive marketplace analysis to business team and management
PILLSBURY, Minneapolis, MN
Marketing Consultant (MBA Coursework), January 2000 April 2000
Researched the Mexican Food category using quantitative and qualitative research techniques
Crafted and presented an Annual Operating Plan for Old El Paso brand based on research findings
DATACARD GROUP, Minnetonka, MN
A company specializing in secure ID and card personalization solutions
Marketing Consultant (Intern, May 1999 August 1999
Developed marketing strategy, including positioning and bundled pricing, to pilot a new service launch
Designed and executed a direct mailing, training materials, sales toolkits, and web site content
CHRIS-CRAFT BOATS, Minneapolis, MN
Marketing Consultant (MBA Coursework), February 1999 May 1999
Conducted market research to identify consumer perceptions and positioning opportunities
Designed and pitched an integrated advertising campaign, recognized as Best-in-Class
COMPUTER SKILLS
Proficient with Word, Excel, Power Point, Publisher and Outlook. Experience with Dreamweaver, FrontPage, Visio, HTML, SPSS, Microsoft Access, Project, and Photo Editor
EDUCATION
MBA in Marketing and Strategic Management -- Carlson School of Management, University of Minnesota, May 2000
BA in Sociology and Criminal Justice -- University of Wisconsin, Madison, May 1995
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