Beth Rogozinski, MBA
(415) 203-6008 brogo@yahoo.com
SUMMARY: Experienced, energetic and personable marketing and communications expert with excellent attitude and a great package including:
· I have over 13 years of experience in technology, marketing and business development strategies. I have managed budgets, teams, new product launches, market development strategies and marketing research.
· I know product marketing, partner marketing and entertainment marketing. I have been on and run marketing teams at both hardware and software companies that dealt with all aspects of the marketing paradigm including OEM relationships, channel relationships, strategic partner marketing, and direct to consumer tactics.
· I deliver results. Marketing without ROI is simply throwing away money. I am expert at developing accountability standards and success measurements that allow clients and previous employers the opportunity to track the success of various campaigns and efforts and see significant fiscal results.
· I am published, polished and a consummate presenter. I have published dozens of articles and tech white papers, authored one book, have presented at numerous technology events and trade shows, and taught media technology at SFSU.
· I know how to juggle. I’m at my best with many balls in the air, and I am expert at discerning which balls are glass (and need to be caught) and which are rubber (and you can let bounce and catch on their way back up).
· I thrive in the tech domain where the only constant is change.
OBJECTIVE
I am seeking a senior marketing position with a dynamic, innovative company where I can use my experience developing and implementing marketing strategies to gain market share, advance brand value and improve overall performance.
QUALIFICATIONS
Motivated leader with ability to create achievable development and marketing plans and execute to success. Goal oriented strategist with extensive experience in market development, online marketing, and CRM. Manager and team player with capacity to create, manage and inspire cross-functional organizations. Extensive experience interfacing with internal /external customers, making presentations, and conducting workshops and seminars. Flexible working style with a strong ability to multi-task and prioritize on a daily, weekly, quarterly and long-term basis.
ACHIEVEMENTS
* Managed $12.8 M marketing budget for multi-platform workstation products with a focus on five vertical business markets. Results: Developed marketing collateral, web sites and successfully launched four new workstations for anticipated revenues of $1.3 billion.
* Developed and implemented business plans, marketing plans and vertical market development plans for various Fortune 1000 and start-up companies. Results: Helped clients gain start-up capital, increase market share, improve brand value and successfully launch new products into existing and new markets.
* Recruited, hired, trained and managed cross-functional teams including marketing managers, communications designers, web developers, webmasters, producers, client managers, and technical and marketing personnel. Results: Built and managed highly successful teams that consistently met ambitious budget, revenue, and production date goals.
* Optimized and improved campaign ROI, enhanced CRM, and increased customer acquisition rates via product/brand value analysis and customer psychographics insights. Results: Acquired new customers, retained existing customers and improved brand perceptions for products and companies without significantly increasing marketing budgets.
* Taught and presented new technologies at technical trade shows, conferences and special interest groups. Developed curricula for sales force, government training and University courses. Served as lecturer at SFSU. Results: Disseminated consistent marketing strategies across world and national regions. Introduced technologies, technology concepts and marketing strategies to interested public markets.
* Wrote and published technical white papers and market reports in over 10 acclaimed journals. Wrote extensive content for web sites, brochures, and white papers. Author of a college textbook on Multimedia. Directed a successful CD-ROM. Results: Gained market recognition and exposure for products and companies represented. Successful market releases of both the book, Introduction to Interactive Multimedia and the CD-ROM, Visionary Stampede. Full bibliography available on request.
================================================================================
PROFESSIONAL EXPERIENCE
Systrum Media Consultants 2000 – Present
Business and Marketing Consultant
Independent business and marketing consultant performing a range of functions including developing and implementing business plans, marketing plans, and internet marketing/communications strategies. Clients include eBay, Apple, Eve.com, Datek, and Macromedia. Full list available on request.
Circle.com 2000 – 2001
Division of Synder Communications, SF, CA
Vice President of Client Services
Managed three teams including account management, production and communication teams for the western region practice with offices in SF, Seattle and Los Angeles. Responsible for building client accounts, new business development, instituting corporate processes and procedures, strategic planning and corporate marketing planning and implementation. Supervised forecasting, budgeting, project profitability, meeting revenue expectations and expenditures. Served as Chief Strategist for western region. Contributed to client strategy plans. Acted as Executive Sponsor for large-scale accounts.
Silicon Graphics Inc 1996 – 2000
Mountain View, CA
Manager, Product Marketing
Worked initially as Entertainment Marketing Manager to final position where I managed a team of 8 people and marketing for a line of visual workstation products and peripherals that included Windows, UNIX and LINUX solutions. Managed all marketing activities and budgets for tradeshows and events, collateral, direct mail, advertising and promotions. Key strategist for external communications, customer relationships, ISV/IHV partner co-marketing opportunities and industry positioning. Negotiated promotions and reseller agreements for special programs. Executed essential strategic and tactical programs and plans with the main objective of acquiring customers and gaining market share.
DigiQuest Learning Center 1995 – 1996
San Rafael, CA
Executive Director
Developed the business plan and worked with Board of Directors and Officers to set policy, establish and recruit Advisory Board members and recruit new Directors. Established and maintained press, community, business and government contacts. Developed programs and courses and raised funds.
San Francisco State University Extended Education 1992 – 1995
San Francisco, CA
Program Developer - Multimedia Studies Program
Launched the Multimedia Studies Program in 1992. Roles included extensive courseware development including developing individual classes and future curricula, developing and managing the Certificate Program, a Customized Training program, hiring of faculty and quality control. Assessed and managed financial centers, developed and maintained relationships with industry groups and organizations, developed and directed a Community Outreach program, supervised program assistants and managed program promotions, public relations and events.
EDUCATION
MBA – Marketing and Management
San Francisco State University, SF, CA
Honored Hood Recipient/Valedictorian; Summa Cum Laude; Beta Gamma Sigma.
BA – Film & Media Communication
San Francisco State University, SF, CA Magna Cum Laude; Golden Key Honor Society; Outstanding Achievement Award in Film Studies.
|
