Anne Ryan
Fremont, California
OBJECTIVE: To provide high quality hands-on and strategic Marketing Communications management expertise
AREAS OF EXPERTISE:
- Trade Show/Event Management - Advertising and Media Planning - Market Research and Competitive Analysis
- Collateral Development - Web Site Development/Mgmt. - Branding and Packaging
- Direct Mail Programs - Public Relations - Project Managment
- Product Launch & Positioning - Budget Management & Analysis - Reseller and Channel Partner Marketing
PROFESSIONAL EXPERIENCE
RYAN & ASSOCIATES, Hayward, CA (www.ryanassocs.com) September 2002 to Present
Marketing Communications Consultant
Web design/content, direct mail, strategic planning, collateral and newsletter development, corporate communications, partner programs. Originate direct mail programs. Budget forecasting and management. Development of sales promotion materials. Public Relations planning and implementation. Channel marketing programs, strategic planning.
Partial client list:, Thomas Loker Consulting, Global Phonix, Spwipes, Inc., Payment Processing, Inc., Sunnycom
SYBERSAY COMMUNICATIONS CORPORATION, San Jose, CA June 2000 to July 2002
Director of Marketing Communications
Directed all public relations activities, managed media and analyst relations. Established brand building and product positioning, ensuring consistent execution on all levels. Created advertising and media plan, Responsible for creation of all marketing materials including collateral, packaging, POP displays, videos and sales promotion tools. Worked with “product team” to develop timeline, budgets and product launches. Created partnership programs. Develop and administer marketing plan and budget. Directed activities pertaining to web site including content, graphics and site analysis. Initiated and managed trade show plan including creation of exhibit, metrics and promotional strategies. Initiate market research activities, including focus groups, surveys and in-house reports, develop and manage channel and reseller programs, implemented merchandising plans, directed online and print advertising efforts. Create and edit corporate messaging.
CADENCE CORPORATION (QUICKTURN DIVISION), San Jose, CA April 1999 to June 2000
Senior Project Manager, Marketing Communications
Defined and executed advertising plan. Managed media placement and development of ads including graphics and content. Managed trades shows, conferences and seminars. Initiated and managed direct mail campaigns to announce products and pursue potential customers. Developed yearly plan and budget for shows, advertising and promotional materials. Worked with executive staff to create marketing materials including data sheets, brochures, white papers and case studies. Develop tools and programs that assist the global sales force to communicate value propositions.
RYAN & ASSOCIATES, Hayward, CA May 1995 – April 1999
Marketing Communications Services for Hi Tech Companies
Consultant/Marketing Communications
Managed clients’ trade show and conference participation, arranged hotel/transportation accommodations, visual elements, promotional items, lead collection and evaluation, on-site supervision. Project management for all aspects of marketing including product announcements, advertising, collateral, promotional items, and public relations. Created content and layout of company newsletters. Selected and managed vendors.
VITALINK COMMUNICATIONS CORPORATION, Fremont, CA February 1991 – March 1995
Events Specialist/Marketing Communications Specialist
Planned and managed all trade shows and special events. Initiated development of sales promotion materials. Responsible for budgetary planning and forecasting and cost analysis. Responsibility for all collateral development and premiums. Coordinated direct mail campaigns. Managed activities of advertising and public relation agencies. Managed all aspects bi-annual user group meeting and customer seminars. Edited company newsletter.
EDUCATION
Mass Communication, California State University at Hayward, Hayward, CA B.A.
Merchandising/Marketing, Fashion Institute of Design and Merchandising, CA, A.A.
Continued
Anne Ryan – Resume
KEY ACCOMPLISHMENTS
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Sybersay
- Created a marketing department within the company including staffing, marketing plan, budget and corporate image and messaging.
- Initiated development of collateral, advertising, web site, sales kits, exhibit and graphics, customer survey’s, public relations program, merchandising materials, trade show program and corporate videos..
- Developed packaging where none existed previously. This allowed sales to get product into the channel and begin producing revenue in volume for SyberSay. Timeframe for accomplishing this critical task was two months. This included clamshell design, graphic elements, brand positioning at a cost that was less than a dollar per unit.
- Implemented Brand Building, incorporating consistent message and look throughout all materials, which previously was non-existent. Maintained an image that became recognized worldwide. as SyberSay by resellers, distributors, media, consumers, and potential investors.
Cadence/Quickturn
- Developed new advertisement for Quickturn with a different look and feel than previous ad campaigns.
- Cut costs on advertising by placing ads without an agency and eliminating publications that didn’t capture target audience.
- Created a plan for securing speaking opportunities at conferences and tradeshows for Quickturn. Initiated contact with conference sponsors, working with product managers and executives to submit abstracts and white papers. Previous speaking engagements were non-existent or sporadic.
- Managed Cadence participation in the Demo Suites at DAC show in June of 2000. This included the layout, logistics and on site supervision of sixty demo suites, press reception area and registration area.
Ryan & Associates
- Through Marketing and Sales efforts enabled Ryan & Associates - Transportation and Logistics Division (www.ryanassocs.com) to reach sales of over $750,000 sales less than three years after it was founded and continuing to increase market share through effective customer service and ongoing marketing programs.
- Produced a series of training seminars within eight cities in time frame of two months for Netiva Software along with invitations, giveaways and additional literature.
- Proactively drove the launch of a new product. Completed production of 5 brochures and white papers. Assumed management of 9-person marketing programs team. Developed one direct mail piece and supervised the marketing requirements for Goldmine database. All this was within a five weeks for Neovista Software.
- Developed comprehensive website for Thomas Loker Consulting (TLC) Wrote and developed graphics and layout for all TLC literature. Developed, edited and wrote articles for TLC newsletter. Wrote press releases and contacted editors. Eliminated the need for outside vendors, thereby saving TLC money, by performing all aspects of marketing included public relations, graphics, copy writing, web design and database development.
- Managed all aspects for Sunnycomm to attend their first major tradeshow and introduce their products. Initiated development of a 20’ x 20’ exhibit, developed graphics, and managed all logistics. Accomplished in less than three months. Planned and managed public relations activities and product introduction.
Vitalink Communication Corporation
- Initiated development of a Vitalink User Group (VUE). Planned and managed bi-annual meetings, which took place at various locations throughout the United States. Planned entertainment venue. Hotel negotiation and travel arrangements. Worked with officers to develop presentation materials and agenda.
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