ON24 is a leading provider of webcasting and rich media communication solutions. ON24 offers one-stop solutions for internal and external rich media communications for customers in the continuing education, enterprise, technology, life sciences, government and financial services industries. More than 500 leading companies including Cardinal Health, Cisco Systems, CMP Media, Credit Suisse First Boston, Frost & Sullivan, Hewlett-Packard, and Sun Microsystems use ON24 for activities such as conferences and events, product launches, sales training, continuing professional education, executive announcements, and lead generation webinars. Based in San Francisco, the privately held company was founded in 1998.
This position reports into the Senior Product Manager with dotted line responsibility to the CEO.
POSITION SUMMARY:
As a key member of the Marketing team, this position participates in the development of the communications strategy and tactical plan for the organization.
PRIMARY RESPONSIBILITIES:
· Successfully manage the strategy of the organization’s marketing communications program including: media coverage, contributed articles, press releases and analyst relations.
· Work closely with product marketing to leverage newsworthy data and product announcements.
· Develop strong media and analyst relations within the video and rich media marketplace.
· Design and develop insightful, creative and effective strategies and tactics to ensure that marketing objectives are achieved.
· Partner with internal teams across the organization to create, manage, oversee and evaluate all marketing communication activities, including the governance of key messages, tactics, budget, timing and measurement.
ESSENTIAL EXPERIENCE:
· Minimum of 5 years of experience in a marketing communication role, either within an agency or in-house.
· Exceptional writing and communication skills and the ability to interact successfully with all levels of the organization, including direct and consistent communication/interaction with the CEO.
· Extensive media relations experience and contacts, preferably within webcasting, ASP or video/rich media verticals.
· Experience within a high-tech organization, preferred.
· Strategic thinker with ability to deliver compelling results within very strict deadlines.
· Strong organizational skills with the ability to be flexible and think on your feet.
· BA in Business, Marketing, Journalism, Communications or other related degree.
If interested, please submit a resume and cover letter to jobs@on24.com with “Marketing Communications Manager” in the subject line.
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