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MARKETING AND BUSINESS DEVELOPMENT

 
Title MARKETING AND BUSINESS DEVELOPMENT
Category Cars & Trucks, Etc. : Foreign : Volkswagen
Created 03/15/06
Description

Business Success Using The Unfair Competitive Advantage

Gary Flores

Sales and Marketing

> geflores@aol.com
(408) 253-3671

See Full Resume


Summary

Gary has built his career in the data storage, software and semiconductor successfully helping companies bringing business solutions to market, improving revenues and enhancing market position. His background includes a rich experience in sales, marketing, and management roles. Gary is cognizant of your continually expanding business challenges: lowering costs, minimizing risks, improving operations, accelerating time-to-market and increasing revenue. As a result, Gary is continually developing strategies to address these business challenges


Summary

Rapidly launched and uniquely positioned a NAS solution into the Channel in less than 3-months including reseller training and a briefing to a senior IDC analyst. The solution was over 18 months late on introduction when I took over it at the start of my project.

Developed compelling value proposition, unique free installation, market position and sales training for Data Backup and Recovery Solution into crowded market space in initial 1 month of activity at Sony.

Mobilized partners and led the solution marketing for Sony's Compliance Solution.


Skills and Qualifications

Ø Outstanding verbal and written communication skills.

Ø Created and managed world-class sales demo facility resulting in > $50M in bookings.

Ø Startup experience in highly competitive software and semiconductor industry.

Ø Established and developed marketing/sales organizations at two startup companies.

Ø Authored and presented over 40 publications at conferences and trade shows.

Ø Implemented sales pricing policies resulting in 40% increase in gross margins.

Ø Knowledgeable of the Data Storage, CRM, SFA and B2B software space.

Ø Recovered lost account resulting in $15M in new sales.

Ø Successfully managed Intel accounts worldwide (>$500 M) during Pentium launch.

Ø Startup experience in highly competitive software and semiconductor industry.


About Gary...



Currently is the Channel Marketing and Sales Manager at Sony, where he is responsible for Business Solutions for Enterprise Data Storage, Data Backup, Disaster Recovery, Compliance Storage, and Broadcast Media Management. Gary created marketing launch programs, content, promotions, sales tools and sale activities to rapidly bring Sony's Business Solutions to market including these accomplishments.

Ø Identified $4B neglected market opportunity in SMB space and positioned product solution

Ø Trained resellers, sales and marketing organization on accelerated ABC closing techniques.

Ø Developed highly attractive ROI model that accelerated launch of solution.

Ø Created unique free installation offering to promote solution launch.

Prior to Sony, Gary was the Regional Sales Manager for Atalvo, a CRM and SFA software provider for the small-to medium business space. Gary previously was the manager of marketing and web production for Semiconbay, an ASP that hosted eCommerce, Content Management and Supply Chain software. Gary was also the marketing manager in the eBusiness Group at Quantum Corporation, a data storage company, where he was responsible for eCommerce and Web Marketing operations. Prior to this, Gary managed worldwide customer applications and marketing for Silicon Valley Group, where his team successfully supported Intel during the initial launch of the Pentium.


Gary is competitive and successful individual with varied skills including an accomplished Marketing and Sales Professional . In addition to a career in business, he is an avid Triathlete, Public Speaker, and coach of Youth Sports. Recently he completed the "Escape from Alcatraz Triathlon" which included a 1.5 mile bay swim from the rock. He has a simple absolute prerequisite for success in all activities. You need to model great leaderships and organizations to succeed. And this is one of his mantras. With my 20 years of increasingly responsible positions in startup companies to Fortune 5000 in the software, semiconductor, internet and data storage industries he has a rich portfolio of skills.


Gary earned a Bachelor of Science degree in Chemical Engineering from U.C. Berkeley and Masters of Science degree from U.C. Santa Barbara.




How Small Weaknesses Can Lead To Strong Sales...

Nearly half a century ago, the advertising firm of Doyle, Dane, & Bernbach was challenged with the almost insurmountable task of introducing a tiny German automobile to a U.S. market in which only larger domestic cars had previously thrived. Within a short period of time, the Volkswagen Beetle was transformed from a relatively obscure laughingstock to an extremely popular status symbol. The success of the Beetle has been largely attributed to the firm’s engineering of one of the greatest ad campaigns in the history of advertising. Which feature did the firm choose to tout above all else that propelled the brand into stardom? Was it that the car was relatively inexpensive? Was it that the car got good gas mileage? Click here to find out the answer to this question and to learn what the implications are for your business.

Contact Gary Flores to find out the answer to this question and to learn what the implications are for your business. email: geflores@aol.com
(408) 253-3671


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