|
| Marketing and Advertising (santa clara) |
| Cars & Trucks, Etc. : General |
| 03/15/06 |
SUMMARY OF QUALIFICATIONS
More than 6 years extensive and diverse experience in Marketing and Advertising, including the coordination of marketing activities of a product or business line including advertising, direct mailing, printing, customer events, and trade shows.
EMPLOYMENT HISTORY
APNANETWORK March 2005 - present
Marketing Coordinator
Responsible for developing the PR and marketing communication strategies
·Designed and developed the strategy for new media opportunities, and performed market evaluation and competition analyses.
·Coordinated all relations with the sales team in order to create strong brand awareness by diverse public relations as well as targeted promotion and advertisement techniques.
·Implemented strategic and tactical communication plans and integrated marketing campaigns
·Managed most of the PR activities, including advertising, organizing trade shows and direct campaigns for numerous products
·Analyzed of brand performance as well as market and business trends
·Participated in the production of marketing brochures and materials.
·Developing, coordinating, and executing communications plans that employ a variety of communications mediums (print, online, direct mail, etc.)
·Manage trade show schedule, coordinating contracts, booth design, booth staff
·Provide logistical and administrative support, as needed
·Work with contacts at partner companies to develop and produce marketing materials (collateral, booth design, etc.)
·Provide financial tracking and reporting for department
APNANETWORK Nov 2003 – 2005
Office Manager
·Clerical and administrative function of the office
·Supervises office activities to achieve maximum expense control and productivity
·Develops procedures and policies for office activities
·Creates reports for the sales force regarding market conditions, sales results, and team earnings
·Provides customer service regarding products and services
·Responsible for all activities in the accounts payable/receivable function. Ensures timely payments of vendor invoices and expense vouchers and maintains accurate records and control reports. Manages collection activities such as sending follow-up inquiries, negotiating with past due accounts
· Performs accounting activities such as maintenance of the general ledger and preparation of various accounting statements and financial reports
GAP Nov 2003 – May 2004
Sales Associates (Part time)
·Provides customer service regarding products and services
·Performs administrative duties for the sales team
·Performs a variety of tasks like: cashier, sales floor associates
IMAGER THE IMAGE CREATOR 2001 - July 2003
Media supervisor
Responsible for overseeing and guiding research and development of media plans, identifying target audience and ideal media outlets and approving media mix and frequency as appropriate to client budget and objectives.
·Coordinated and supervised 5 employees in a 12 people department.
·Designed, coordinated, negotiated and in all aspects managed all media and advertising contracts with the company’s most important clients in TV, radio and newspapers.
·Prepared essential reports and analyses related to the development of the media plan.
·Monitored the clients’ ads in the media and closely follows the financial aspect of each contract in terms of billing with the client and the media outlets.
·Cooperated with important international and local agencies, such as GREY, ADDV Euro RSCG, Graffiti BBDO, Optimedia, Mediaplan, Media Planning Group.
·Managed several important clients, such as Johhny Walker, Hewlett Packard, Redbull, OMV, Eurocardmastercard, Western-Union, Nivea, Samsung, Zepter, Panasonic, Toffifee, Porsche.
EDUCATION AND CERTIFICATIONS
MS, Marketing, Academy of Economic Studies, Bucharest, Romania, 1998
Marketing Strategies training course, 1998
Marketing training course – Marketing and managerial politics for small and middle enterprises, 1999
Marketing training – Building an image, 1999
Marketing training – Communication theory, 2000
Computer Accounting With QuickBooks 2004
Marketing Certificate – Mission College, 2005
SKILLS
Computer skills:
-operating systems: Windows 9x/NT/Me/2000/XP
-integrated applications suite: Microsoft Office 2000, Adobe Photoshop, Flash, QuickBooks
-specialized media and TV software: InfoSys Tv, Mediawatch
Language Skills: English – fluent written and spoken, French – fluent written and spoken
|
|
