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MARKETING / TRADESHOW / MARCOM / EVENT MANAGER (san jose east)

 
Title MARKETING / TRADESHOW / MARCOM / EVENT MANAGER (san jose east)
Category Announcements
Created 03/15/06
Description NICOLE CURRY
5683 Lilac Blossom Lane
San Jose, CA 95124
(408) 978-8063
e-mail: ncurr@msn.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

EMPLOYMENT


8/05 – 1/06 Event Manager (Contractor), Tied Together Marketing, Sunnyvale, CA
(Contract organization - Internet Security Solution Manufacturer)
* Project description: Planed European Partner Summits
• Coordinated Two day events for 200 people in Germany, London & Paris.
• Managed all logistics including budgets, negotiations with hotels and outside vendors and maintenance of registration databases.
* Project description: Managed road show program for Q4 2005
• Organized 1 day seminars for the sales department in locations around the United States.
• Prepared email invites for attendees, coordinated logistics with sales reps and shipped road show materials to locations.
* Project description: Researched & implement online registration system for all 2006 events

9/04 - 7/05 Marketing Manager, Fogware Publishing, San Jose, CA
(Educational Software/DVD Publisher)
• Copywriter for product packaging, user guides and collateral.
• Managed Public Relations.
• Coordinated product evaluations with major industry publications.
• Participated in product development including a private label deal with Office Depot.
• Tested products for usability and evaluated interface design.
• Supervised E3 and Toy Fair tradeshows.
• Conducted market research.
• Oversaw design and content of e-commerce website.

7/00 - 7/04 Marketing Manager, ComicsOne Corporation, Fremont, CA
(Asian Comic Book Publisher – ebook & hardcopy)
• Established sales and distribution channels in US, Canada and UK.
• Managed New Business Development including licensing new titles and building strategic partnerships.
• Created cross promotional activities with premier video game and movie companies including MIRAMAX Films, BANDAI Entertainment and UBI SOFT.
• Maintained business with leading bookstores (Borders, Waldenbooks, Barnes & Noble).
• Developed PR and Advertising program.
• Organized 4-5 industry conventions per year.
• Edited comic translations for ease of readability, cultural barriers and overall layout including cover/logo design.
• Oversaw design and content of e-commerce website.

6/99 - 6/00 Marketing Specialist, Gallant Computer, Inc., Fremont, CA
(Consumer Electronics Manufacturer)
• Wrote and laid out product user manuals and quick start guides.
• Assisted with layout of product packaging.
• Produced collateral materials including company brochures and product data sheets.
• Arranged Press/Editor product reviews in major gaming and computer magazines.
• Managed tradeshow program including COMDEX and CES.
• Completed market research.

10/96 - 5/99 Marketing Communications Specialist, AlliedSignal Inc., Sunnyvale, CA
(Semiconductor Manufacturer)
• Managed SEMICON tradeshow program (6/year) including budgets, booth design, exhibit house management, giveaways, literature, leads, travel arrangements and on-site supervision. Decreased tradeshow expenses by 50%.
• Organized and attended AlliedSignal sponsored symposiums in domestic and international locations including Korea, Taiwan and Singapore.
• Coordinated product literature production and distribution.
• Developed, wrote and edited quarterly customer newsletter.
• Supervised print advertising campaign.
• Planned customer events and hospitality parties.
• Assisted with design and content of internet and intranet web sites.

RELATED EXPERIENCE

9/95 - 12/95 Public Relations Assistant, Tucson Children’s Museum, Tucson, AZ
• Wrote public service announcements for upcoming events.
• Maintained current calendar listings in newspapers and magazines.

9/95 - 11/95 Assistant Media Buyer, Ad Dimensions, Tucson, AZ (Advertising Agency)
• Reviewed media contracts for discrepancies.
• Assisted in making television and radio buys.

EDUCATION

5/96 B.S.B.A., Marketing, The University of Arizona, Tucson


COMPUTER SKILLS
Proficient in Microsoft Word, Excel and PowerPoint. Experience with QuarkXpress, Adobe Illustrator,
Photoshop and Acrobat.

AFFILIATIONS

1993-Present Alpha Kappa Psi, The Professional Business Fraternity; Secretary, 1994-1995
1994-1996 American Marketing Association, University of Arizona, Tucson
1995-1996 Advertising Club, University of Arizona, Tucson





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