SHALINI SADHWANI
1355 Post St, #208, San Francisco, CA 94109
(415) 563-5624 • shalini.sadhwani@gmail.com
PROFILE SUMMARY
Result-oriented business professional with over 3 years marketing and strategy experience in the financial services and consulting industry. Excellent analytical, project management and communication skills. Expertise in developing and executing customized marketing strategies for the retail and financial services industry using customer lifestyle segmentation, purchasing pattern and loyalty analysis. Proven ability to facilitate strategic planning within leadership teams.
PROFESSIONAL EXPERIENCE
Jan’05 – Aug’05
Marketing Manager
HSBC Retail Services, Prospect Heights, IL
Marketing Lead responsible for managing merchant relationship, identifying, developing and executing impactful marketing strategies and solutions to achieve growth.
* Managed merchant accounts across industries like furniture, power sports and soft line. Sales of over $500 million
* Used CRM tools like personicx, RFM and loyalty analysis to developed marketing strategy and executed marketing programs across channels – touch-points, direct mail, online, in-store and others. Generated over $10 million in incremental sales
* Analyzed and tracked performance and worked with key merchant team members to optimize merchant marketing and promotional spend effectiveness.
* Developed and executed successful launch and loyalty management for a soft line merchant private label card program resulting in over 200,000 applications and 60,000 cardholders in the first 8 weeks of launch; Rewarded as “most successful launch”
* Was on the core team to develop, intelligence on the department store credit card market, including, competitive analysis, industry perspectives, co-brand performance
Nov ’03 - Dec ’04
Senior Marketing Associate – Consumer / Commercial
HSBC Retail Services, Prospect Heights, IL
Responsible for program management of marketing campaigns for customer acquisition, retention and activation.
* Executed several ongoing and monthly campaigns, managing vendor relationships, budgets, legal and compliance requirements; Managed 4 retail merchants
* Analyzed campaign results to identify performance drivers and make recommendations to enhance program profitability. Analyzed customer behaviors across credit and retail dimensions to develop relevant segmentations
* Managed the commercial portfolio of a leading electronics retailer including tactical marketing campaigns, store visits, tradeshow publicity, Webtrend and competitor analysis to make recommendations to increase online activity
* Evaluated potential entry opportunities in the grocery space, including opportunity sizing, competitive analysis, industry perspectives, and economic potential.
Jul ’01 - Apr ’03
Business Analyst / Consultant – Strategy & Finance
KPMG (formerly Andersen), Mumbai, India
Consulted clients in diverse industries; Studied client’s growth strategy, performed competitor and market analysis and planned their entry and exit strategies from product and geographical markets to increase value of the firm; Performed complex financial valuations like that of various intangibles that served as inputs to the transactions team; Advised on post-merger integration issues
* Developed the software to assess the impact of Value added taxes on client supply chain and pricing; Trained firm executives on implementation; Sales of the solution added $200,000 revenue to the firm Developed business plan to determine feasibility of entry into the wireless market
* Designed and set up a valuation model for valuing intangibles, post merger purchase price allocation; Model used across the corporate finance practice in Western India
* Designed proprietary valuation model for a durables manufacturer to arrive at potential range of equity prices for acquisition
* Developed a communication package and roll out plan to address post merger soft issues to ensure smooth integration of operations comprising over 300 employees
* Prepared several Industry and sector analysis reports demonstrating thought leadership
* Selected as a potential future leader at KPMG and invited to attend several skills training and mentoring programs
May ’00 - Aug ’02
Summer Intern - Business Development Commercial Finance
Citifinancial, Bangalore, India
Responsible for business development of loans above $20,000 with focus on the industrial equipment and commercial vehicle sector. Adopted a three tier approach targeting client, dealer as well as manufacturer
* Initiated and instituted tie-ups that made Citigroup the preferred financier with manufacturers, dealers and road transport corporations; prepared detailed pitch-books and presentations;
* Introduced the concept of ‘client meets’ - gathering of big players in the target industry to explain our product offerings; designed mailers in the local language and had them sent out to a database of prospective clients
* Developed business worth $160,000
Dec ’99 - Feb ‘00
New Business Intern
Cadbury India Ltd, Mumbai, India
Member of the market research and analysis team
* Recommended marketing and promotional tools to strengthen the brand equity and increase value
* Studied the cannibalization effects of new variants to the mother brand
EDUCATION
Jan 2003, Graduate School of Business, University of Chicago
Graduate Student at Large, Completed courses in Finance and Microeconomics, Grade: A
May 2001, Jamnalal Bajaj Institute of Management Studies, University of Bombay, Mumbai, India
Ranked as one of the top 25 business schools in Asia by Asia Inc.
Master of Business Administration, Emphasis: Marketing & Finance, GMAT: 700
* Awarded Gold Medalist (Summa-cum-laude) for academic excellence
* Represented School at several Inter Business School events and won Cadburys-FCB sponsored paper on ‘Communication strategy’, Bombay Management Association Trophy for the paper ‘Towards e-business’, Best Year Long Project, ‘Marketing of Life Insurance’
June 1999, Sydenham College of commerce and Economics, University of Mumbai, India
Bachelor of Commerce, Major: Accountancy
* Awarded ‘Certificate of Merit’ awarded to top 2% of students participating in the undergraduate program in the Bombay University
SKILLS AND INTERESTS
* Member of the MENSA International
* Trained in direct marketing best practices at Chicago Association of Direct Marketing
* Program manager for YPO International India Meet, 2005 - 80 guests, 7 days, 5 location event
* Prepared a research report on ‘Indecent work and the Informal Economy’ to be submitted to the ILO as representation of data and trends of the evolution of the informal economy in India
* Volunteer work at Non profit institutions: Samaritans - helpline for depressed, despairing and suicidal, Sharaddha - institute for autistic
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