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| Marketing / GIS Analyst |
| Cars & Trucks, Etc. : American : Lincoln Mercury |
| 03/15/06 |
Don Kellogg
OBJECTIVE – A fast paced, challenging position within a Bay Area high-tech software company, requiring exceptional analytical and problem-solving skills, technical savvy, and proven communications expertise.
EMPLOYMENT HISTORY
Vertis Media / TNN, Sacramento, CA July 2004 – Present
Media Coordinator / Buyer - Analytics Group
•Provided analysis and recommendations on print media purchases for Fortune 500 clients including Albertson’s, Lowe’s, Petsmart, Long’s, Ford Lincoln Mercury and Rite Aid
•Created multivariate market maps integrating database variables with geographic distribution
•Negotiated annual print advertising contracts up to 1.5 Million dollars with newspapers across the country
•Fielded client inquiries and conducted custom analyses as needed
•Maintained databases detailing client locations, demographics, competitors and campaign dollars allocated
•Developed and implemented new processes for tracking spending, distribution and advertising return on investment
The Sacramento Bee, Sacramento, CA August 2003 – May 2004
Account Executive / Distribution Manager, Discover Magazine
•Sold advertising in a monthly magazine distributed within the Sacramento Bee
•Worked closely with Strategic Resource Development to reposition the magazine’s focus and more closely align the magazine with target demographics
•Created and maintained a database of competitive information on similar products the territory
Woodstock’s Pizza, Chico, CA 1999 – 2003
Marketing and Public Relations Representative, 2002 - 2003
•Coordinated local marketing and PR efforts in managerial position. Organized special events, fundraising activities, promotions and advertising. Local marketing and PR contact.
•Demonstrated track record of increased responsibility and continued advancement (Driver, Dispatcher, Shift Manager, Marketing Representative positions over three years; youngest person ever to hold Shift Manager position)
•Contributed to 15% increase in annual sales during Marketing Representative tenure
•Coordinated PR efforts for a Woodstocks Grand Opening event. Resulted in over 500 attendees and strong press coverage. Also led other events such as the downtown market booth, student fundraisers and on-campus events.
•Developed close working relationships with over fifty student or non-profit organizations
Naval Postgraduate School, Monterey, CA 1997
Technical Research Assistant, Computer Science Department, 1997
EDUCATION
B.A. degree, California State University, Chico
Major: Business Administration / Marketing; Minor: Journalism / Public Relations
SCHOOL HIGHLIGHTS
•Chico Student of the Week, American Marketing Association (AMA), November, 2002
•Developed Chico AMA’s award-winning fundraising and community outreach plan
•Relevant courses: Writing for Public Relations, Applied Strategic Decision Making, Small Group Communication, Strategic Planning, E-marketing, Financial Planning
References available upon request.
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