NAPASTYLE is a media-driven catalog company offering a collection of specialty foods and exclusive home decoratives and cookware designed and selected by Emmy award winning chef Michael Chiarello. His NapaStyle line is available by catalog and online (www.NapaStyle.com), as well as select gourmet specialty shops around the country.
NapaStyle Corporate office based in Napa is seeking the following position:
Job Description: Internet E-Commerce Management
Position Objectives:
· Define, develop and execute the marketing strategy to grow the e-commerce channel within NapaStyle.
· Develop and manage the e-commerce channel budget, including revenue, costs, and profit goals.
· Utilize web analytics as well as internal/external resources to maximize the revenue and profit contribution from the web channel.
· Manage and develop internal staff to maximize e-commerce profitability.
· Maintain and enhance site design.
· Manage and develop the growth, volume, and lifetime value of customers.
· Develop traffic generators – search engines, affiliates.
Responsibilities:
· Management of budget, revenue and profitability of the ecommerce channel.
· Weekly reporting of e-commerce statistics and sales trends both at the summary and product level.
· Negotiation and ongoing management of on-line partners.
· Supervise a small team’s execution of:
o Email campaigns and e-catalogs
o Product merchandising of the website
o Michael Chiarello’s blog
o Website content coinciding with new catalog launches, TV shows,books,and recipes.
o Search engine marketing or any other relevant marketing campaigns deemed appropriate as set forth in the strategy.
Requirements:
· Strong desire to succeed in entrepreneurial, high-growth, small team environment
· 4-5 years of e-commerce marketing experience, preferably in a multi-channel retail environment.
· Experience managing strategic growth initiatives, such as website redesign, using both internal and external resources.
· Excellent written and verbal communication skills
· Strong analytical capabilities
· A collaborative attitude
· The ability to think creatively and execute quickly in a fast-paced, results-driven environment.
· Proficiency in Excel and familiarity with both Mac and PC based software, including Quark and Photoshop
· Knowledge of HTML and FTP Client servers required.
· Experience with top ecommerce tools, such as leading email programs, e-catalog platforms, web analytics programs, ecommerce software, web design and production software
Relationships:
· Reports to VP Catalog/Web Marketing
· Active member of the Management Team
· Interacts daily with Senior Management including Founder/CEO; merchandise, inventory and customer service staff
· Liaison with external vendors for email, e-catalog, and web metrics
· Daily interfacing with software engineer
· Oversees staff for the day-to-day execution of the website and email
Interested candidates reply to jobs@napastyle.com or fax resume to 707.256.0759. Include salary history and availability to begin employment.
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