Hello! Looking for promotions/event work. Just finished a successful campaign. Willing to tour. Thanks for your time - looking forward to hearing from you! Please note I am also available to bartend as I have worked in a hospitality capacity at countless private events.
408 608 9966
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*Please respond to email address posted.
Qualifications for:
Field Marketing Manager / Special Events Planner / Brand Ambassador / Et Al.
Background in:
Strategic Marketing / Nightlife Marketing / Corporate Marketing / Grass Roots Marketing / Cross Promotional Marketing / Guerilla Marketing / Special Events Marketing / Field Marketing / Staffing /Brand Creation and Development
Client Liaison / Inventory and Data Management / Team Building and Quality Control Sampling / Interactive Marketing
S U M M A R Y
*Trustworthy supervisor in the events and promotion industry
*Dynamic, honest and reliable client liaison with solid communication and management style
*Intuitive and intelligent professional with strong understanding of promotions industry
*Energetic manager with strong (team)work ethic; great ability to create enthusiasm, fun and focus
F I E L D / T O U R M A N A G E R E X P E R I E N C E
"Loser Campaign" - Sponsored by Maxtor
Field Marketing Manager
Attack!Marketing - San Francisco, California
January 2005
*Thoroughly engaged in strategic, fun guerilla marketing campaign to promote new hard drives
*Concrete knowledge and experience of advertising in Bay Area markets
*Managed marketing staff and kept enthusiasm and objectives in check
*Cleverly advertised new product all over San Francisco market while adhering to city laws
"Cool Pix" - Sponsored by Nikon
Field Marketing Manager
Dajon /Momentum - Atlanta, Georgia
November 2005 - December 2005
*Built brand awareness and strengthened company image from regional tour
*Successfully managed staff and kept optimism and enthusiasm at a high during stressful, holiday season
*Properly demonstrated new features and engaged consumers in demos
*Interacted with numerous retail staff to ensure a great promotion
"Passport to Play" - Sponsored by McDonald's / Nike / U.S. Olympics
Tour Manager / Emcee / PR & Client Liaison (West Coast)
September 2005 – October 2005
*Responsible as main liaison for all public relation, media and main client
*Supervised team member interaction, roles, responsibilities and event set-up;
managed well-fare of team members while operating a 28k lb. truck
*Achieved purpose of various marketing firms visions and goals
SCOTT "Common Sense" Tour - Sponsored by Kimberly-Clark Corporation
Field Tour Manager (Regional / West Coast)
GMR Marketing - New Berlin, Wisconsin
May 2005 - August 2005
*Successfully managed numerous teams within California's major markets
*Built brand awareness and strengthened company image
*Diffused stress and complications for company by taking over laid off
Los Angeles team's responsibilities and completing promotion while
meeting and surpassing expectations
Club Mom's "Day of Indulgence" Tour - Sponsored by Unilever
Field Marketing Manager (National)
Marketration, Inc. - San Diego, California
May 2004 - September 2004
*Upheld client values while establishing relationships with key vendors and fellow tour participants
*Impressed Unilever executives with overall staff performance and excellent tour results
*Managed and lead national teams to achieve company goals
ING Direct "Orange Savings Account"
Field Marketing Manager (In Market / Regional)
EventPro Strategies - Asheville, North Carolina
December 2002 - January 2003
*Supervised and guided six San Francisco teams to success
*Negotiated zoning restrictions with city officials for guerilla marketing purposes
*Achieved purpose of guerilla marketing strategy created by East Coast marketing firms
COCOA PETE'S "Chocolate Delight" Promotion
Marketing Goddess / Field Manager (In Market /West Coast)
COCOA PETE'S - Campbell, California
May 2002 - August 2002
*Instrumental as energetic and creative brand ambassador and manager;
assisted them with tricky transition into the chocolate/desserts industry
*Successfully interacted and built long lasting relationships with local vendors
*Substantially increased profit margins; introduced product into new markets
C O R P O R A T E & N O N-P R O F I T
CSMA (Community School of Music and Art) - Mountain View, CA
October 2004 - May 2005
Special Events Coordinator (Non-Profit)
*Instrumental role as co-creator and coordinator of school's
most popular and profitable Gala to date: "Gala Fantastica"
*Managed to negotiate Grammy nominated, Latin legend Pete Escovedo and His Orchestra to perform at Gala for under original, budgeted amount
*Generated $300,000 to go towards school scholarships and operating costs directly from live and silent auction
*Negotiated and attained excellent cost margins with one of California's top catering and events companies, Melons Catering
EF Advertising & Events - Campbell, California
May 2004 - October 2004
Special Events Manager (Independent Contractor) (Corporate)
*Co-creator of agencies most successful Bridal Faire to date
*Attained top, main sponsor for highly visible Hispanic event:
The Men's Warehouse
*Generated new leads and developed long standing, profitable relationships for agency
*Supervised all facets of event while owner/co-creator of event was visiting Africa
Firetalk, Inc. - San Francisco, California
November 1999 - November 2001
Producer (Marketing Dept.)(Corporate)
*Co-created logo and "swag" for prominent V.O.I.P (Voice Over Internet Protocol) company
*Generated awareness and strategic marketing opportunities through
involvement with popular music radio channel, LIVE105.3 FM
*Negotiated and substantially lowered costs of involvement at
major music event by joining a cross promotion effort with Howard Stern
*Trained and managed an entire team of engineers and marketing associates
to work at numerous events creatively marketing Firetalk identity and service
*Directly responsible for immense business development opportunities
S P E C I A L E V E N T S & P R O M O T I O N S M A N A G E R
*Suave "Soak Up The Savings" (Pierce Promotions)(Bay Area, CA) - Summer 2004
*Coleman "Great Outdoors" (Pierce Promotions)(SJ, CA) - Summer 2004
*Mexicali (Events and Promotions, Inc.)(Marin, CA) - Summer 2004
*Revlon (Pierce Promotions)(Northern California) - Summer 2004
*Gillette "M3 Power" (Pierce Promotions)(Northern California) - Summer 2003
*AXE Body Spray "Angel" (Pierce Promotions)(SF, CA) - Summer 2003
*Dove "Uncomplicated Real Beauty" (Pierce Promotions)(Northern California) - Summer 2003
*UC Berkeley "Follett Water Warriors" (AMP)(Berkeley, CA) - Summer 2003
*Urban Diversion Special Events (Independent Contractor)(SF, CA) - Summer 2003
*Bailey's Irish Cream (Attack!Marketing)(SF, CA) - Fall 2003
*HoopItUp! (Attack!Marketing)(SJ, CA) - Fall 2003
*Urban Diversion Grand Opening (Lucky415)(SF, CA) - Summer 2002
*HEAR (Hearing Education and Awareness for Rockers)(SF, CA) - Fall 1997 - Fall 2001
*Joe Jaxson Presents/OHM Supper Club (NY, NY) - Winter 2001
*Loveworks! Special Events (SF, CA) - Fall 1997 - Fall 1999
*Reuters (SF, CA) - Fall 1997
*UC Berkeley Popular Culture Awards Ceremony/Events (Berkeley, CA) - Fall 1994 - Fall 1996
*De Anza College First Annual Health Faire (Creator/Organizer)(Cupertino, CA) - Fall 1990
T R A D E S H O W S
*LINUX Convention - Moscone Center, San Francisco, CA - Fall 2004
*Fancy Feast - San Mateo Convention Center, San Mateo, CA - Summer 2000
*Brian Webster's Internet Social Mixer - Clubi, San Francisco - Fall 1999
*Chiquita Banana/Dole - Cow Palace, Brisbane, CA - Summer 1996
M E D I A
Associate Producer
QTV - San Francisco's Premiere Gay Channel
http://www.qtvnews.tv - Fall 1997 - Fall 1999
*Responsible as main liaison for Macy's Passport/AIDS benefit team, SF Chronicle and Qtv staff
*Co-creator of educational series with a key focus on up and coming
San Francisco's premiere educational and social leaders
*Dynamic and interactive with the public and all media in relation to the
show's image and mission statement
*QTV volunteer for the San Francisco Jazz Festival event set-up (cross promotional effort)
*Promoter for Solomon Burke's performance at Slims Nightclub
A P P L I C A B L E E D U C A T I O N, S K I L L S A N D T A L E N T S Workshops and Seminars:
*Negotiating for Your Life - Nicole Shapiro
*Neurolinguistic Programming - NLP Institute
*Fluent in Spanish (speak, read and write)
*Learning French in Spring 2006
*Learning First Aid and CPR in Spring 2006
*Computer Literate: PC and MAC
*PBX operating systems
*Filemaker Pro and related software
*Microsoft Suite and related software
E D U C A T I O N , H O N O R S A N D A W A R D S
University of California at Berkeley, Berkeley, California: BA, English
*Emphasis in Literary Analysis and Popular Culture
De Anza College: AA, Student Government Honorary List
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