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| Director, Project Management |
| Health & Medical : Organic |
| 03/15/06 |
Paula Fletcher
EXPERIENCE
AMERICA ONLINE 1996 to Present
Director, Project Management, New York City 2004 to Present
Manage a team of 8 Project Managers who are responsible for all content development on AOL Entertainment web sites including AOL CityGuide, AOL Music, Moviefone.com, AOL Games, AOL Comedy and AOL Television. Also oversee Project Management support for data feeds and Experience Design (rich media application development) across AOL Content Programming.
Responsibilities include:
• directing performance and execution of major initiatives including overseeing large budgets, statements of work,outsourced resources, and project lifecycles. Making decisions and recommendations and communicating them to
executive management.
• providing strategic and tactical direction and solving complex issues across multiple projects within the fast-paced
Entertainment group, including prioritization, scheduling, risk analysis and resource leveling.
• driving best practices throughout department as well as cross functional matrixed teams by implementing standard,repeatable, reliable processes to achieve efficiencies, ensure business goals are met, and launch deadlines are
achieved.
• managing performance and career development of team, ensuring they have the proper technical skills and tools to achieve success
Notable accomplishments:
Initiated process for capturing and communicating top executive project priorities. This priority list is used by teams across multiple organizations to focus resources and build project plans.
Extended resource allocation process to Dulles, Virginia Project Management teams.
Directly managed executive level initiatives including:
• SEO – developed publishing tool requirements for organic search engine optimization, oversaw implementation,
educated the Content Programming team, and ensured ongoing compliance.
• DoubleClick Advertising revenue – managed teams in building functionality to maximize revenue opportunities.
Created and ensured compliance of process for implementing functionality.
• Media Metrix Page View optimization - managed teams in building functionality to maximize competitive page view.
Created and ensured compliance of process for implementing functionality.
Senior Manager, Dulles, Virginia and New York City, 2001 to 2004
Set up the organization and operations of a new creative production studio in New York City supporting Entertainment web sites
on AOL. Successes included:
• recruited, hired and mentored a new team of up to 10 Project Managers
• organized training sessions for new employees
• Established resource allocation process for design, UI design and web developers
• managed day-to-day operations including resource allocation, staffing plans and project prioritization.
Produced the channel main screen redesign effort for the AOL 8.0 release. Collaborated with representatives from 18 channels
as well as Community Programming. Gathered requirements, and facilitated creation and approval of custom designs for each
channel. All channel main screens launched by the required date.
Product Manager, International, Dulles, Virginia 2000
Represented the requirements and input of AOL’s international JVs for Community products. Worked with AOL’s International JVs
and the AOL Technologies to develop requirements and roadmaps for generation Community products.
Senior Producer, Creative Services, Dulles, Virginia 1997 to 2000
Lead cross-functional teams of Graphic Designers, User Interface Designers, Content Programmers, and Technical Developers in the design and production effort of strategic products including AOL @School, Quick Checkout, Shopping catalogs, AOL Calendar,channel redesigns and many partner areas. Responsible for facilitating creative direction and decision making, managing project
timelines, estimates and budgets, communication, and ensuring products meet strategic business goals.
Project Manager, AOL Technologies, Reston, Virginia 1996 to 1997
Managed the Preview launch of Virtual Places on the AOL service. Established the Virtual Places Internet community on aol.com including planning and development of all related information web pages. Trained outside companies on setting up their Virtual Places communities.
FREDDIE MAC (FHLMC), McLean, Virginia 1994 to 1996
Business Analyst
Successfully designed and implemented a client-server, windows-based loan underwriting system. Responsible for detailed requirements analysis and overall logical design. Wrote technical requirements specifications that included data flows, detailed business rules and interface requirements. Designed a system-wide graphical user interface that was so intuitive that users were
comfortable within 1 day. The system was recognized as one of the best ever developed at Freddie Mac, and it increased user productivity by 10%.
AMERICAN MANAGEMENT SYSTEMS, INC., Arlington, Virigina 1991 to 1994
Systems Analyst
Led 6 analyst/programmers in the development of a medical records processing system for the U.S. Government using Object Oriented and GUI methodologies, teaching the team these methodologies in the process. Delivered on time a product that received a letter of commendation from the client at the conclusion of the system acceptance test.
PROFESSIONAL TRAINING
Developing Executive Leadership, American Management Association
Supervisory Skills Workshop, American Management Association
Improving Managerial Skills for the New Manager, American Management Association
Project Management Workshop, American Management Association
Introduction to Multimedia, Northern Virginia Community College
Coaching for Success, AOL University
Managing Conflict, AOL University
Graphical User Interface Design
Object Oriented Analysis and Design
AWARDS
AOL Leadership Award, 2005. Recognized by department management for outstanding leadership.
AOL Achievement Award, 1999. Recognized for Project Management performance on the AOL@School initial product launch.
AOL Excellence Award, 1998. Recognized for outstanding Project Management performance of the new AOL Quick Checkout
product.
EDUCATION
B.A., Economics, The College of William and Mary, Williamsburg, Virginia
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