I am currently seeking a position within an in-house corporate marketing group or with an advertising agency. I have a solid 3 years experience as a Creative Director managing a small web and print advertising firm with clients such as Verizon Wireless and Levanta. Previously, I was the Senior Web Designer/Creative Lead with HP/HPShopping.com building websites that generated a daily revenue average of $800k/day.
I come from a traditional design background of art school and the working for a design studio as a junior designer for clients such as Sun-Maid Raisins, Sunsweet, Spreckles Sugar and Mother's Cookies.
Please feel free to email or call if you'd like to discuss things further.
Thanks!
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RESUME – Associate Creative/Art Director
Percy M. Chow
(925) 829-2855
www.percydesign.com (online portfolio)
EXPERIENCE
March 2006 to Present
Red Bricks Media / San Francisco, CA
Internet Search Consultancy
Creative Director
I am consulting with this firm working to design and develop entry and landing level pages for such clients as HP, Dell and Adobe. With usability, performance tracking and search optimized design, these pages are built to offer the maximum impact and conversion.
April 2003 to March 2006
PercyDesign / Dublin, CA
Graphic & Web Design Firm
Creative Director/Senior Lead Designer
I headed up this small web and print design firm of two graphic designers, one contract developer and one contract 3D designer/graphic designer. Together we served a clientele ranging from start-up companies to Fortune 500 corporations like Verizon Wireless. As the Director my responsibilities encompassed:
Sales/Marketing
1. Soliciting new business.
2. Forming/implementing marketing budgets.
3. Placing advertising and tracking conversion for both online/offline media vehicles.
4. Maintaining current client relationships.
5. Generating proposals and quotes.
Production/Design/Project Management
1. Spec'ing out project parameters and deliverables in written form for use by both the client and design/development teams.
2. Prioritizing and organizing basic project and business objectives before project starts.
3. Creating or assigning designers to create artwork in print and/or web form according to client branding guidelines.
4. Mentoring or aiding designers or developers with subjective or technical issues.
5. Acting as the liaison between the client and our firm (and vendors if applicable) to keep all parties informed of project progress, milestones and budget.
6. Advising client of impacts on budget, usability or business objectives during the review process.
7. Testing development projects on both PC and Mac platforms.
8. QC'ing print and web work before final delivery.
9. Delivering final art either to client or their publication house (FTP, email, burn to CD/FedEx, etc.)
Accounting/Administration:
1. Tracking project hours and budget.
2. Creating itemized invoices for client billing.
3. Maintaining vendor relationships.
May 1999 to April 2003
Hewlett-Packard/HPShopping.com
Sunnyvale, CA
Online E-commerce company
Senior Lead/UI Designer
I was the Senior Lead/UI Designer for this online direct-to-consumer sales division of Hewlett-Packard. My team consisted of two senior designers and a copywriter. Additionally, we worked closely with a group of seven developers. My responsibilities included:
Website Design:
1. Maintaining the HP look and feel throughout the website Ð from page layout and email newsletters, to imagery to graphical elements.
2. Assigning projects to myself or my team.
3. Reporting to a workflow manager and the division content lead.
4. Creating new webpage templates Ð using mock page content, then building HTML from approved designs to function in a dynamic (Broadvision and JSP) environment.
5. Creating intra-site ad billboards, banners and "bugs" promoting product sales, site features, etc.
6. Testing designs and templates for both Mac and PC environments.
7. Participating/observing usability testing for major site components and features (i.e. custom PC build experience, shopping cart, etc.)
Print Advertising Design:
1. Maintaining the HP branding guidelines for print related work.
2. Assigning to team or creating artwork for ad campaigns, in-box promotional material, product brochures and event collateral.
3. QC'ing print final artwork to correct production standards.
4. Delivering artwork to publication house (burn CD/FedEx).
Online Advertising Design:
1. Maintaining the HP branding guidelines for online advertising.
2. Assigning to my team or creating billboard, banner, "skyscraper" and mini-billboards for HPShopping portal and affiliate advertising efforts for use on Yahoo, MSN, AOL portal pages.
3. Optimizing portal ads to match file size and animation constraints.
4. Delivering ads by FTP, email or burning to CD/FedEx.
Noteworthy Achievements:
1. Website awards:
a. 2002 and 2003 Silver Award from Catalog Age for Site Design.
b. 2001, 2002, 2003 Standard of Excellence awards from the Web Marketing Association.
2. All advertising (print and web) from my group exceeded marketing ROI projections consistently.
3. My group was continually complimented on maintaining both morale, project delivery and cost efficiency.
November 1997 to May 1999
Silicon Valley College
Fremont, CA
Vocational School
Design and Web Development Instructor
I taught introductory design and portfolio classes at this vocational college. My students ranged from the fresh out of school to the recently retired. It represented quite a teaching challenge but was very enjoyable. My student retention rate was 95%+ and the placement rate of my portfolio students was consistently over 80%.
June 1996 to November 1997
MRoadster Performance
San Ramon, CA
Online Car Parts Catalog Company
Owner
I started up this small online parts catalog out of my parents garage. It sold $30k in parts per month using a very basic website format. I did the sales efforts, maintained the website, ordered parts and placed advertising. It was a great entrepreneurial experience. My company was bought out by a small group of investors from Texas.
June 1993 to June 1996
Shawver Associates
Pleasanton, CA
Graphic Design Studio
Jr. Designer
Literally my first design job out of school, I was traditionally trained in graphic production and design. My clients there included many corporate food clients such as Sun-Maid Raisins, Spreckles Sugar and Mother's Cookies. The Art Director allowed me to maintain and keep in-direct contact with the marketing managers of those large accounts. My projects were mostly coupons, manufacturer advertising (B2B) and packaging.
SKILLS (Software)
I am Mac (OS 9 and X) and PC (2000 and XP) proficient
I am proficient in the following design applications for print and web work:
Adobe & Quark: Photoshop CS2, Illustrator CS2, InDesign CS2, Acrobat 7
Macromedia: Dreamweaver MX2004, Flash MX2004 and Quark XPress (4/5/6/6.5)
Microsoft (Office 2004 Mac, 2003 PC): Word, Excel, Powerpoint, Outlook
Miscellaneous Productivity: WSFTP Pro, Transport 2, Quicktime, iMovie, WINZIP,
Stuffit
EDUCATION
BS Graphic Design, 1992 - Dean's List
Minor Marketing Management
Bob Jones University - Greenville, SC
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