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| ₪ Project Management PRO, Liaison with Agencies, for WEB WORK ₪ (sunnyvale) |
| Computers & Electronics : Internet |
| 03/15/06 |
₪ Web Project Manager ₪
webaccountexec@yahoo.com
Sunnyvale, California
¤ Proven ability to increase revenue by managing projects for Online Advertising and Email Marketing
¤ Successfully manages multiple projects on time and on budget
¤ Known for unlimited flexibility and lightening-fast response
¤ Treats staff, clients and vendors like VIPs
¤ Available to travel
EDUCATION
Stanford University; Stanford, California
M.A., Liberal Arts
UCLA; Los Angeles, California
B.A., English
EXPERIENCE
Internet & Advertising Manager
Palo Alto Staffing Services; Palo Alto, California; January 1999 to present
Created and managed web marketing and advertising projects that increase revenue. Identified business objectives and planned advertising strategies to accomplish goals. Functioned as marketing strategist, web project manager, advertising account executive and sales consultant to CEO. Generated leads using email marketing, website, database and business news. Increased sales significantly by initiating B-to-B and B-to-C email marketing campaigns received by San Francisco Bay Area companies and job seekers. Placed SEM buys at Yahoo! Worked with IT staff to use new software/hardware. Managed webmaster and IT subcontractors. Worked with CEO and staff to increase revenue by nearly 300% in under two years.
Account Executive
AcquireWeb; Foster City; November 2004 to March 2005
Project Manager for email acquisition campaigns. First point of contact for clients and agencies to coordinate email campaigns for Sprint, Verizon VoIP, Mandalay Resort Group, Goodyear and others. Managed projects to fulfill clients' email marketing objectives. Managed timelines, launch, tracking and billing. Ensured client and agency satisfaction. Created spreadsheets and graphs that represented response to campaigns. Made recommendations to improve campaign results.
Branch Manager, Senior Account Executive, Copywriter
TMP Worldwide; San Jose/Santa Clara, California; October 1996 to December 1998
As Account Executive, served high-technology accounts, including KLA-Tencor, Auspex and Sony. As Branch Manager, ensured completion of a high volume of weekly advertising across hundreds of media vendors, including websites, newspapers and professional journals. Collaborated with Internet strategists, executives, designers and vendors to devise and implement advertising, banner ads and website landing pages. Served small firms and Fortune 500 accounts. Hired, developed and reviewed staff. Solved client, advertising, personnel and billing issues. Worked with vice-presidents and staff to double revenue in under 14 months.
Marketing Writer
Accountants Inc., Corporate Headquarters
Burlingame, California; December 1995 to July 1996
Edited 24 different versions of monthly direct mail piece for 24 markets nationwide for this national recruitment agency. Turned lifeless business data into engaging marketing messages. Interfaced with franchise owners and senior management to approve marketing text. Created advertising, marketing brochures, press releases, articles, letters and materials for job fairs and trade shows.
Editor, Development Research; Assistant, Chairman of the Board and President
Syntex Corporation; Palo Alto, California; January 1991 to June 1995
As Editor, managed a high volume of complex projects that had inflexible deadlines. Edited technical reports of pharmaceutical research. Ensured inclusion of all data and accurate representation of research findings. In Executive suite, edited and proofread a high volume of corporate communications for Chairman/CEO and for the President of the corporation. Functioned as liaison between Executive Suite and internal/external contacts.
COMPUTER SKILLS
Experienced Internet and e-mail user for business, including sales, recruitment, advertising, e-commerce and marketing. Quickly learns functions of internal databases. To gather campaign results, experienced with email launching and ad serving programs such as MobileStorm, EmailLabs and Yahoo! Experienced with ACT!, Goldmine, Word, Excel, PowerPoint, WordPerfect, Paradox, FilemakerPro and other software.
KEYWORDS
project manager, web strategy, campaign management, email database marketing, account executive, internet advertising, writer, editor, proofreader, analyst, search engine marketing, online media planner, print collateral, blog, ping, RSS, podcast, retention, acquisition, database marketing, segmentation, target, demographic, geographic, psychographic, spreadsheet, analysis.
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